Video Marketing



Today's Funniest Clips - Viral Video Content Marketing

video marketing, content marketing, viral marketing - Today's Funniest Clips
Today's Funniest Clips - Popular on YouTube.
These comedy clips are racking up the LOLs across the web right now.
( go down to watch the video clips )

How to Create a Marketing Plan?

How to make a marketing plan

A marketing plan is a guide detailing the contents and scope of marketing activities.

The main contents of a marketing plan (marketing plan) include tasks and objectives, analyze the situation, the development of opportunities, target markets, marketing programs, budgeting, real time give.

Content Marketing Vs Native Advertising

Content Marketing Vs Native Advertising

Content marketing is a technique used by marketers to distribute and create relevant, consistent and valuable content. The aim is to acquire and attract a clearly defined audience which can convert. It entails curating and creating relevant content that will attract and retain customers. Content ranges from blog entries, social media posts and comments, infographics, digital ads, and bylined articles.

Native advertising, unlike its counterpart is based on paying a third party to distribute content for you. A marketer pays an advertiser or content creator to develop content for them. It is then published and appears as the marketer’s own.

Most marketers find it challenging to choose between the two marketing techniques. Below are critical questions marketers should ask themselves before making a decision:

1. How much are you willing to spend?

The cost of native marketing is way higher when compared with that of traditional marketing. Studies reveal that marketers may have to issue a pay-check in the five-figure range for native marketing. This is certainly a challenge to most start-ups and small businesses.

In comparison, contributing ideas to influential media outlets may be a cost-effective way for marketers to put out their content. Marketers may also spread their content through digital ads on social media platforms to be able to reach the targeted customers.

2. What is the importance of reaching the targeted audience?

Every marketer desires to see their content reach the targeted audience at the right time. This can be achieved when the content is properly directed. Properly using marketing platforms and strategies helps marketers in controlling when their content is seen and who sees it.

Social media platforms help in scheduling and specifically targeting based on the behavior and interests of potential customers. This undoubtedly extends the life of the content. Marketers can leverage their content through digital advertising to ensure that it reaches the right audience.

Native advertising helps marketers to reach a wider market range. The challenging part is directing the content to the target audience. Marketers should thus conduct thorough research on the different levels and modes through which different techniques work before deciding on the models to use.

3. What is your goal and how will you measure your success?

There are numerous metrics that can be used to evaluate the success of your content marketing strategy:
  •  Click through rates
  •  Comments
  •  Impressions
  •  Likes
  •  Shares
As a marketer, you need to determine what to measure in order to track the success of your marketing campaign.

Native marketing has three pivotal benefits:
  •  A potential for a myriad back links to your site
  •  Millions of good impressions
  •  Increased brand awareness
This works best when it is directed to the right audience. However, if you are looking for engagement with your audience, marketing your content is the better option.

Marketers can target social content to particular people on specific forums or platforms. The forums need to have proper back-end analytics. This helps you to access customer demographics as well as quality metrics. This gives a clear picture about what people are viewing what type of content. Such data points can then be combined with analytics software to evaluate the success of your marketing campaign.

Content used for native marketing on the other hand is published on third-party platforms. You therefore need to know the metrics used by the third-party platform before kicking off your campaign.

Which is better between native marketing and content marketing?

An average online marketing campaign may deliver key performance indicators that are better or even equal to those delivered by a native advertising campaign. Note that the two marketing approaches are quite distinct.

If a marketer’s budget cannot support both techniques then what they want to achieve for their brand should be the main focus.

Below are key pointers that may further help a marketer to decide on whether to use content strategies or native advertisements:
  •  Both techniques will help in boosting your brand awareness. Content helps improve SEO while native ads on the other hand improves social engagement.
  •  Content brings about benefits such as optimized conversions, organic rankings and brand awareness.
  •  Content helps give rise to quality links, a high number of leads, and increased social shares
  •  Native campaigns on the other hand lead to increased site traffic, higher views, and audience engagement.
  •  Benefits of native marketing are brand engagement and awareness.
  •  Content faces the challenge of the need for long term publisher and investment partnerships.
  •  Native advertising on the other hand faces challenges such as lack of cost of scale, being perceived as an “ad” and the lack of SEO benefit.
  •  Native marketing tends to take a salesy and pushy tone which may be perceived to be friendly so as to follow the writing style used in the publication.
  •  Content marketing on the other hand takes a takes an authentic tone that does not seem to pressurize the reader to make a purchase. It rather identifies the reader’s pain points and gives actionable solutions. The solutions may not involve the product or service but the goal is to create a rapport with the reader by engaging them.

Evaluation

Evaluation is an important part of the two concepts that we are discussing here. It is critical in refining the campaign as needed in order to increase the return on investment. Investing in either of the techniques should be an ongoing process for every marketer and should not be perceived as a “one-off” procedure.

When choosing the technique to use, the basic determining factor is simple: who is your target audience? Other factors include:
  •  Your product, service or brand
  •  Your goal
  •  Your budget
Note that the digital marketing world is dynamic by many standards. As a marketer, you need to strive to know the relevant trends that you can keep adding to your marketing strategy. The two techniques discussed above should ultimately complement each other.

Conclusion

As we have discussed, content marketing and native advertising need to complement each other. Each technique has its own strengths, which when combined can result in incredible milestones. It all depends on what your goals are. How far can you stretch to reach them?

Breakthrough marketing online ideas for small business (P.3)

marketing online ideas

You are trying to market the company's image, develop marketing online? That is very good, but do you know how to internet marketing without spending a big budget?

Breakthrough marketing online ideas for small business (Part 2)

Breakthrough marketing online ideas for small business

Hi, welcome back to our blog!

In part 2, we continue to learn about how to promote your business using online marketing with low budget. If you have not followed the part 1, you can read it here.

Now, let's follow-up part 2!

10 ways to marketing effectively on Facebook (Part 2)

Facebook Marketing Youtube AZ

This is the next part of "10 ways to marketing effectively on facebook". We will show you 5 ways to make your marketing strategy become more effectively. Let's see!

10 ways to marketing effectively on Facebook (Part 1)

marketing effectively on Facebook

Currently, Facebook is the largest social network in the world and in US facebook is the hottest social network has supported the US have many attractive games. Every day, about 200 million people log on to Facebook, the average use of 14 minutes / day - a total of up to about 7 hours per month. How to harness effective facebook marketing channel?

The Ultimate Battle of Video Marketing: Facebook vs. Youtube

Marketing is a huge industry and it has been growing in the past couple of years. Given the amount of technological innovations that have taken place, creator-consumer relationships have deepened due to the closeness technology has allowed between the two. Because the market is growing, there is a lot of uniformity going on in terms of how companies market their products. In recent times, however, video marketing has stepped up as the new “it” factor in marketing. The use of a video has been effective in giving the consumer the information they need about a particular brand in a relatively short time and without all the overwhelming text that comes with other types of marketing strategies.

Facebook vs Youtube Video Marketing

Top 5 Insurance Companies Succeed With Video Marketing

Top 5 Insurance Companies Succeed With Video Marketing

When it comes to marketing, insurance companies are often in a very unique position. For one, they don't have any tangible products to sell, and must rely on how to build a stronger relationship with loyal customers-- this will give them the ability to compete against other insurance companies who have already gathered a good number of customers.

5 Essential Steps to Boost your Viral Video Marketing Strategy

Viral Video Marketing Strategy

The process of making a branded video to go viral requires more than trial and error. It involves having a video marketing strategy based on timing, building of an audience, engagement, and distribution. Here are 5 essential steps to boost your viral video marketing strategy:

8 Essential Tools to Simplify SEO for Content Marketing

8 Essential Tools to Simplify SEO for Content Marketing

One vital facet of your content marketing strategy is optimizing your content at all levels from the idea phase, research, creation to promotion. This can be very daunting and time-consuming. Here are 8 essential SEO tools that will make your work easier:

1. Preliminary phase

At the outset, optimizing content should begin with the identification of great keywords that can help your content to rank high in search engine results. Here are some helpful tools at this stage:

a) Google Adwords Keyword Tool

This is a rather obvious keyword research tool. It however is very beneficial in marketing strategies. All you need to do is key in a topic. It will give results with the suggested keyword phrases. To make the best choice among them, copy them onto an excel spreadsheet and sort them by their search volume. Take the top results and brainstorm the topics that you can write about them. This will help you in optimizing content. Moreover, you will have enough ideas for content for some time.

b) The Blog Topic Generator by Hubspot

This tool helps you come up with titles for some of the keywords that you may have chosen from Google AdWords. All you need to do is key in the keywords and the tool provides titles which you can use for your content. The tool can produce over 200 titles. This again gives you enough ideas to work with for some time.

2. Research phase

After you have brainstormed the ideas for your content, you can now begin doing some research that will add up to your final content. One of the things you need to consider here is your competitors. You also need to look at the type of content and what areas result in maximal user engagement and backlinks. This will help you estimate the length of your content and the areas to cover. This is especially crucial in YouTube Marketing, where you have to capture the attention of your audience within the first few seconds, and deliver a powerful message that will move them. Here are useful SEO tools for this content marketing phase:

a) BuzzSumo

This tool allows you to see the top content on a specific topic. Top content is usually based on social sharing volume. It also allows you to see the backlinks and the sharers buttons. You are therefore able to see specific backlinks from other content, and even the users that have shared it on social media. This will be profitable when it comes to promoting content.

b) Impactana

This tool helps you see the views, comments as well as backlinks that a piece of content has received. Some content may have many shares, links and comments, but with no traffic. If this is the case, there is a high likelihood that the links have been bought. The content therefore is not popular, and should be avoided.

3. The creation phase

It is now time to create your content. You already have an idea of how you are going to package it, whether it will be a blog post, infographic or You Tube video. Better still, you have the keywords that can help you to optimize it as well as the titles that you can choose.

During creation, ensure that the content is fully optimized for search engines and users too. Here are 2 SEO tools to help incorporate in your content marketing strategy:

a) Grammarly

This works for written content. If you do not have an editor to check your content, you can use it. It offers in-depth checking of errors. This tool can be configured to look for specific issues based on particular types of content. You can also choose the specific issues to be detected. When you use this tool, you will not lose links and shares due to avoidable grammatical errors.

b) WordPress SEO

This tool is ideal if you are creating content on WordPress or even on your own domain. It helps in the configuration of SEO settings for content. It also helps in analyzing content for keyword optimization. For details on how to improve keyword optimization for your content, open the Page Analysis tab on WordPress or on your site. If your site does not have this plugin, install it on your WordPress site. When you need to analyze SEO, save your content as a draft, and a run a copy of it run on WordPress where you have installed the plugin.

4. The promotion phase

After creating great content, one cannot look down upon this facet of content marketing. Let us look at the SEO tools that you can use here:

a) Sendible

This is a social management tool. It helps you to share content with a number of social networks. It also allows you to review the analytics for every share. You can also repost the content to different or even the same networks to increase the opportunity for visibility, sharing and conversion. It is a significant aspect of your YouTube Marketing.

b) BuzzBundle

This tool allows you to search questions that are related to your content. You can search on blogs, social media, and forums. All you need to do is enter your keyword phrase. The results will show all the posts that are related to your content. If you see people asking questions that your content can answer, give them a link to it. This way, you will be providing value for them.

c) GTmetrix

This is more of an overall tool, though it linked with your content and YouTube marketing strategies. It measures the speed of your webpages and offers suggestions for improvement. It will be senseless to create great content and promote it widely only for your visitors to come to your site and get disappointed. Load time is pivotal. It makes the difference between your visitor opting for your competitor’s website or not. This tool is thorough and user-friendly. Other tools that you can use to measure site speed are Pingdom, Google PageSpeed Insights, and WebPagetest.

Conclusion

As we have discussed, you must optimize your content at all levels- from the idea phase, research, creation to promotion. It can be very daunting. The above SEO tools needs to form part of your content marketing strategy. They could also come in handy in your YouTube marketing strategy.

9 Actionable Content Marketing Tips

9 Actionable Content Marketing Tips for Small Businesses

In a world where marketing strategies are rapidly changing, you need to harness the dynamicity of these shifts for your brand to stand out. The good news is that you can scale your strategy to your needs, options and budget. According to statistics by Kapost.com, only 32% of businesses believe that their marketing strategy is effective. Here are 9 actionable content marketing tips that the 32% are probably using:

Top 10 Funniest Videos Go Viral on Youtube - Video Content Marketing

video marketing, content marketing, email marketing

7 Strategic Ways to Integrate Content Marketing and SEO

7 Strategic Ways to Integrate Content Marketing and SEO

The rise of content marketing has resulted the misconception that it can and should replace SEO. While it is true that many content marketers have made an improved emphasis on content, SEO has not faded into obsolescence. Ideally, the 2 concepts need to work together if any brand or product is going to achieve its goals. Let us delve into how we can integrate them:

What is the difference?

While there is an overlap between the 2 concepts, there are also marked differences between them. SEO has more technical aspects, for instance, use of title and ALT tags, correct URLs, and sitemaps. On the other hand, content marketing is broader and it is not necessarily confined to SEO goals.

How to integrate them

There is a belief that SEO entails creation of good content with a goal to have it indexed by search engines. However, there is more than meets the eye. The on-site SEO groundwork needs to be done. For example, if Google has a problem indexing pages or if your site has a penalty, you need to consult a SEO expert despite having valuable content. The bottom line is that the 2 concepts need to be integrated. Here is how to go about this:

1. Quality

A few years ago, creating poor quality content with well-placed keywords may have resulted in a higher ranking on search engine result pages. However, this will not yield any results in today’s competitive online marketing world. Poor quality content just to show that your site is active is also not beneficial.

From the perspective of SEO, original, engaging content should put you ahead of the competition. This is because in this case, the search engines will be indexing something that you cannot find anywhere else. On the other hand, it helps you reach your goals, as it will attract the specific audience that you are aiming at. Your content should inspire people to stay longer than a minute on your platform, whether it is on your website, blog, social media page or even YouTube channel. It also needs to provide value.

2. Longevity

You should aim at creating evergreen content. It not only improves search rankings, it also makes your site more relevant. News does well in terms of increasing traffic. Nonetheless, its effects stops being felt after a short time. An evergreen piece of content which provides value to your audience will result in engagement and attract links that will help Google to index your site, social media platform, or YouTube channel. Better still, it will rank high in search engine results for a longer period of time. A higher rank translates into more traffic to your site, leading to more links and ranking that is even higher. An evergreen piece of content stays relevant for a very long time.

3. Keywords

For the concepts of SEO and content marketing to work well, keyword research is indispensable. You must produce high quality content. However, it will only serve its purpose if it gets exposure. Exposure entails matching the search terms that people are keying in in their search queries to your content. Avoid using very many technical terms in your content as it will not match to what users are keying in search queries. Keyword research is necessary to find the terms that are likely to rank high in search engine results. One of the tools that you can use for keyword research is Soovle.

4. Monitoring

A crucial aspect of content marketing is monitoring your keyword goals so as to see whether you are actually achieving them. Some of the things to consider are:
  •  Whether the content produced hits the mark
  •  Whether it affects search positions
You must be realistic in your monitoring. It may take time for shifts in search to be seen, and some keywords may have stiff competition. You must be persistent for your efforts to eventually pay off. Your content must never be a slave to keywords. Write to provide value. Do not force keywords at the expense of losing the quality of your content.

5. Links

Good content will certainly attract backlinks. You need to distribute it widely and effectively so as to reach a large and influential audience. Another facet of links would be internal links. It is a way to use content so as to achieve SEO goals and improve user experience. It will help in indexing your site improving page rank, and it will lead users to more content that is relevant to what they are viewing or reading.

6. Evaluation

To determine whether SEO and content marketing are working well when they are combined, you need to do some evaluation. This needs to be in line with your goals. There are good tools that you can use for evaluation. Analytics will also help you to determine the change in search traffic volume over a period of time, and even the pages or content that result in higher search volumes. Content metrics like time on site, bounce rates and visitors who view multiple pages are also important in evaluation.

7. Headlines

Headlines require to be very descriptive. They need to be beneficial and deliver on the promise. They also need to be written for the web. This means that you must include relevant keywords in your headlines. It is beneficial to consider factors like how your audience searches for content and what you intend to rank for. Keep headlines short. Here is why:
  •  They will be truncated in search results - it is important for the entire headline to be visible for the viewers to be more inclined to click on it
  •  Sharing - keeping the headline short will enable people to share it on social media without editing it
  •  Email - if the content is being distributed via email, the headline needs to be visible on the email’s subject line

Conclusion

Content marketing should not replace SEO. Instead, the 2 concepts need to be integrated in a way that is beneficial for content marketers, their audience and search engine indexing. You need to strike a balance between the 2 concepts, rather than emphasis one at the expense of the other.

4 Tips to Maximize YouTube's Marketing Potential

4 Tips to Maximize YouTube's Marketing Potential

To maximize YouTube’s Marketing Potential, you need to go beyond creating viral videos. This is because often, viral videos are just impressive and entertaining, and have little to do with your brand. A successful marketing campaign is best measured by the viewers who convert, rather than the number of viewers who watch a video. Here are 4 tips to maximize your marketing potential on YouTube:

Youtube Marketing for Your Brand: Tactics to up your video marketing game

Promoting a brand anywhere on the internet platform can be a difficult task especially if you do not have the smart know how to go about it. For one, promoting your brand requires lots of SEO knowledge and also knowledge on how you can utilize it specifically to suit your brand. There are different types of SEOs and knowing which one will best promote your brand is a great place to start on the road to brand success. With that said, in this particular discussion, we look at how to use Youtube as a tool to get you the success you are aiming for. Below is an insight.

Youtube Marketing for Your Brand: Tactics to up your video marketing game

A Step by Step Guide on How to Make Money via Affiliate Marketing on YouTube

YouTube is one of the biggest and most popular social media platforms, coming only second after Google in terms of traffic. There are millions of people who watch videos on YouTube every day. This means that if well harnessed, it can become a very lucrative source of income. One of the ways to make money on You Tube is via affiliate marketing. This involves selling products for a commission. Affiliate Marketing with YouTube Videos involves placing affiliate links in the video’s description, which is running affiliate advertisements on YouTube videos.

Affiliate Marketing YouTube

Video Marketing on Facebook: A Notch Higher

Video Marketing on Facebook

There are a number of changes that are set to take video marketing on Facebook a notch higher. Facebook shared four updates aimed at marketers during Advertising Week this year. Two of them are aimed at video marketing. The ultimate goal is to capitalize on mobile marketing and creating user engagement. The number of marketers on this giant site has increased by 25% since February 2015. There are about 2.5 million active advertisers on Facebook. Let us delve into these pivotal changes:

1. Video in Carousel Format

In 2014, Facebook launched video in carousel format. It is aimed at allowing advertisers to market their products in more creative ways. They are also able to drive actions like visits to their websites, and app installs. The carousel ads are great tools to use to tell your story to your audience as a brand. The carousel format allows you to show multiple links and even images in one ad. Facebook announced the ability to add video to carousel format. Better still, this format is cost effective. For each conversion, you save 30 to 50%, and for every click 20-30%.

Going mobile

The success of carousel links on Facebook led to their extension to ads on mobile apps. The giant site is very much aware of the high level of user engagement on mobile devices, thus the strategic move. It doesn’t stop here as Facebook will continue to build the tools that marketers will need to reach their audiences on mobile devices, and measure the effect of campaigns on mobile.

The ads in carousel format on mobile devices do not support video yet. However, here are noteworthy aspects that could form an important aspect of video marketing on Facebook:
  • They support a maximum of 5 images with links
    The carousel format is ideal for marketers as it grabs attention and it is interactive as well.
  • You can use the format to launch products and even to showcase your gallery
    If you are a software company, you can use this format to take your potential audience through a virtual tour. You can showcase a gallery of the products you are offering or even your previous projects.
  • It comes with insights
    The insights inform marketers about the best performing links in the ad. They also allow Facebook to optimize how the images are ordered, based on expected performance, and user engagement as well. This feature is however optional.

The rationale behind the carousel format

The carousel format was created as a response to the product listing ads on Google, which allowed marketers to show ads based on their view or click history. Facebook utilizes this concept to show a user ads related to their demographic information when they open an app in the Audience Network. You will only pay Facebook for targeting the ad. Facebook also plans to create different algorithms for users who go ahead and purchase after clicking on the ad, and those that only click on the ad. This may mean more cost on the advertiser’s side, but there could be a higher ROI.

2. TRP Buying

This is the second facet to video marketing on Facebook. This concept utilizes the same strategy as the one used to buy ads on TV. A recent research showed that coupling Facebook campaigns with TV ads results in higher audience reach, increased efficiency, and effectiveness as well. Here are some results from the research:
  •  A 19% increase in targeted audience
  •  A 37% increase if the targeted audience are millennials
  •  Facebook impressions are 2 times more likely to reach target audiences when compared with TV impressions.
  •  When exposed to both TV and Facebook ads, the audience showed a 3.2% increase in ad memorability, 22.7% increase in likeability linkage, and 11.5 % increase in brand linkage.
Facebook ads can therefore be bought using a more familiar way to people who have bought ads on TV before – Target Rating Point, TRP. Better still, as a marketer, you can buy, measure and plan both Facebook and TV ads with a target TRP in mind. The TRPs can be bought directly with Facebook.

There are a number of measurement systems:
  •  Digital Ad Ratings: verifies Facebook’s in-target TRP delivery
  •  Total Ad Ratings: verifies the TRP delivery for both TV and Facebook combined

How does TRP work?

How then does TRP work for video marketing on Facebook?

  •  You, the marketer chooses a target audience, for instance females between ages 30 and 50 in Canada.
  •  You then select the number of TRPs you need to purchase. This will be based on the size of your target audience, and your budget of course. For instance, if the females between 30 and 50 in Canada on Facebook are 50 million, 50 TRPs means that you will reach 25 million at one time. If the same population saw the ad three times, then the campaign will have delivered 125 TRPs. You can buy more than 100% of TRPs. The good thing is that you receive support from Facebook’s team. If you do not know what to buy, they will help a great deal.
  •  You will then select from three options. The least-expensive option means that a smaller number of your target audience will be reached, at a higher frequency though. The most-expensive option means that a larger audience will be reached, at a lower frequency though. You can choose to combine the two options for maximal benefits.
  •  If you decide to buy, you will exchange a signed contract between you and Facebook. The campaign then begins in a few days. You can also purchase a campaign 6 months in advance. The TRPs are guaranteed in the contract.
  •  The campaign begins to run and you can begin to receive statistics like consumers reached, and frequency achieved.
  •  At the end of the campaign, a final report is issued. It helps you to see whether Facebook actually met your TRP guarantee.

Conclusion

All in all, video marketing on Facebook can only get better. The above new features are concepts that you can reap from as a marketer. You can tell your story more creatively using carousel format, and combine TV and Facebook marketing. Facebook aims at creating more algorithms to suit marketers. In the mean time, you can exploit these two new features.

Measuring the Marketing Value of YouTube

Measuring the Marketing Value of YouTube

There is a lot of information on the web on why every business or brand should have a YouTube channel. However, having a channel on this giant site is dependent on a number of factors: your niche, type of content, and the specific goals that you have in your YouTube marketing strategy. But what really do you gain from YouTube? Is it just a concept that many businesses follow blindly? Let us delve more into measuring the marketing value of YouTube:

The main aim

In order to comprehend the marketing value of YouTube, it is important to understand the viewer’s main aim. As a platform, YouTube is beneficial in a number of ways: as a social site, community site and as an advertising platform. Despite these benefits, the aim of viewers is to watch videos. It does not really matter how the users end up on YouTube, (whether via social media, direct navigation, or via universal search) all they want to do is watch videos. Viewers hope to find something entertaining or informative, rather than find products to buy or services to use. They could go to Youtube to watch news a few times, but they seldom go there to get recommendations for the best hotels or restaurants or even directions for travel.

Why should the user’s main aim be a concern to any marketer?

To fully exploit the marketing potential of YouTube and reach your goals in your YouTube marketing strategy, you need to work towards your viewer’s main aim: education and entertainment. This means that your content needs to instruct, entertain or inform. The right content allows viewers to not only get informed and entertained, but to also know your brand. They tend to trust it and associate it with positivity.

Here are more benefits of investing in good content

- Integration on social media

Social media platforms embed YouTube videos on their platforms. This allows more users to access your videos. They need not even leave the social platforms.

- Video news releases

Video news releases are a great way to get coverage from high authority sites, especially those that deal with news. YouTube becomes the best platform for video new releases.

How to measure YouTube’s marketing value

1. Branded search volume

Branded search volume is the most valuable indicator of success in your YouTube marketing campaign. It does not matter if your marketing campaign entails advertising on YouTube, seeding content on various community platforms, or even YouTube SEO.

Branded search volume is basically the number or percentage of users who are searching for your brand or service via search engines like Google and Bing. To get to know your branded search volume, you can :
  •  track percentages in increases in brand traffic
  •  movements on Google trends
  •  look at search queries in Google webmaster tools
This way, you will get an idea of the positive trends.

If you have been doing a PPC campaign for your brand, buy unlimited exact match impressions for the brand. You will then need to check for any increase in impressions over a period of time.

Another way to measure branded search volume is by tracking brand mentions. A good tool for this would be Fresh web explorer. Better still, enterprise level companies can run brand recognition surveys. This helps to gauge the increase in unprompted recall.

Other ways of measuring the marketing value of YouTube:

2. Referring traffic

This is a rather small indicator of success in your YouTube marketing campaign. It however it shows the interest created by your videos. It comes from viewers who have left YouTube to explore your site. This means that your video content is very impressive. Referring traffic is highly dependent on where you place links back to your site. There are 3 options:
  •  In the description
  •  As an Ad overlay link - to get this, you need to set up the content for advertising
  •  Within annotations - this requires you to be a You Tube partner. You can even allow pre-roll ads from other brands on your videos.

3. Engagement

YouTube analytics offers a 'relative audience retention' report. It briefly allows you to get to see how good your video is, in terms of Google’s standards. This analysis is based on the viewers who watch the entire video. Engagement is one of the major factors that Google and YouTube use to place your video in search engine results. This means that as a marketer, you must aim at minimizing the probability of viewers failing to watch the entire video. You should aim at a high 'average view duration'. If some videos have excessively lower average view durations, you can remove them. This will help in the overall reputation of your YouTube channel.

A precaution

Views are not a good measure of YouTube’s marketing value. They are just hits and are triggered when a viewer loads the video, regardless of whether they actually watch it. The fact that your YouTube video has many views doesn’t necessarily mean that it has high value content or it is engaging.

Instead of counting views, there are more useful metrics, for instance:
  •  unique non-bouncing visits
  •  conversion rates
  •  and time on site
Rather than focus on YouTube views, a better way of measuring the marketing value of YouTube is estimated minutes watched and average view duration.

Like aforementioned, you need to think about how including YouTube videos in your marketing strategy will help you accomplish your goals. Better still, you need to find out whether your target audience and influencers are watching YouTube videos, especially those related to your niche. If they are, you need to create a YouTube channel that will provide them with value and entertain them as well.

Conclusion

Almost every business or brand can have a YouTube channel. The important thing is to provide value and entertain your customers. After ensuring that you have a way to harness the power of YouTube, measuring the marketing value of YouTube will be a worthwhile task. It will help you to make necessary adjustments in your YouTube Marketing strategy.

The 8 Most Important Content Marketing Metrics

Content Marketing Metrics

Measuring the effectiveness of your content marketing strategy is a facet that every marketer cannot underestimate. After coming up with a marketing strategy that incorporates various aspects, ranging from optimization, customer dynamics, and engagement, you must measure its efficacy and return on investment. Measuring content success is not easy. A single metric cannot give a wholesome conclusion on the success of your marketing strategy. Here are the 8 most important content marketing metrics:

1. Consumption

This is the most essential metric. You can derive it from YouTube insights or Google Analytics. The focus is on:
  •  the number of people who have consumed your content - views or downloads
  •  the channels they use to consume your content
  •  the frequency of the consumption