Video Marketing

YouTube Video Marketing Trends 2015

YouTube Video Marketing Trends 2015

YouTube Showing Innovation in the 2015 Video Marketing Trends

10 New YouTube Features to Improve User Experience 2015

10 New YouTube Features Update 2015

For the last ten years YouTube has served as the undisputed leading online platform that video creators can use to share their content with viewers from all across the globe. This has over the years gone on to enable business entities and even individuals to be in an excellent position of streamlining their video marketing campaigns in a hitherto unprecedented manner. In commemorating the ten years it has been operational, YouTube recently announced it will roll out new YouTube features that are designed to enhance the user experience of creators. To this end, the following is a brief preview of just what you as a creator should expect from these changes.

Amazing Things To Expect In The Recent YouTube Mobile App Update

Amazing Things To Expect In The Recent YouTube Mobile App Update
Amazing Things To Expect In The Recent YouTube Mobile App Update

Over the past 10 years, YouTube has remained the undisputable no. 1 video site in the world. And it has done so by staying relevant and in tune with the new trends.

Since it was first launched in 2005, the video sharing site has signed in over a billion of users. With its varied content and user-friendly interface, the site has never really grown old or irrelevant. It has stayed upbeat and seems to impress even more with its exciting evolution.

If you haven't downloaded yet the latest YouTube App update, you should. The new YouTube mobile looks clean, simple. It rocks!

Just like all the previous YouTube mobile app updates, the recent changes have been met with so much excitement. And it is not without reason. As with the earlier updates, YouTube mobile app updates make the app more user-friendly and efficient.

So, what can you expect with the new YouTube mobile app update? Three Tabs For Better User Experience One of the most obvious updates is the introduction of three new tabs:

  • Home : This tab enable users to explore and discover videos with ease. YouTube creates a totally personalized experienced by recommending videos based on previously watched videos or based on your playlists.
  • Subscriptions : This tab allows you to see the latest video uploads by the channels and creators you are subscribed to. Subscribing to a channel has also been made easier. With just one button touch, you can now follow a channel or creator. And once you've followed a channel, you will be notified as soon as there is a new video upload.
  • Account : Review what you've been watched, skim over your playlists, or watch the videos you've posted - they're all under one tab, which is more convenient for mobile users. The subscriptions and profile are located right at the top so users can easily access them.

The introduction of these tabs has greatly simplified the entire process of discovering and enjoying videos. And since searching for videos has been made much simpler, users can now have more time to watch more videos.

Exciting Video Editing Tools

But YouTube is not just for watching videos, it's also for sharing your videos. As such, the new mobile app update introduces video editing tools which allow ordinary users to edit their videos directly in the app. In-app video creation tools allow you to trim video clips, adjust color or brightness, use filters, add background music, cut video sequences, and post the edited video.

No need to download or install a third-party video editing app. You can do them right in your YouTube mobile App.

What it means for viewers?

The latest YouTube Mobile App update creates a better viewing experience. As mentioned above, its simplified look and better interface allows users to watch more videos. Moreover, the subscriptions tab allows users to follow their favorite channels with much ease, thus, they are more eager to come back to view recent videos.

Perhaps, one of the best features included in this update is the addition of video editing tools. It enables ordinary viewers to be creators as well. These tools come in handy for users who simply love to share their moments.

And before we forget, the new update also allows you to watch full-screen vertical videos with just one tap.

What it means for creators, advertisers and marketers?

It is not only the users who will benefit from this re-designed Youtube app. If you are a creator, an advertiser or a marketer, this update is a huge thing.

Creators, like you, will benefit most from the revived subscriptions tab. Since this tab has made subscribing much easier, users will more readily subscribe to your videos or channels. And the more followers or subscribers you have, the bigger the ad revenues you generate. The more views, the richer you become. That's great news!

The latest Youtube mobile app update is available only for Android an iOS but will also be rolling out on Apple devices. These updates are great for every Youtube user. Whether you are just a viewer or a creator or an advertiser, you will find these update very likeable. YouTube has promised better updates in the future that we will surely look forward to. We can't wait to watch 3D videos on our mobile phones!

Have you downloaded the latest Youtube mobile app update? How do you find the re-designed app and its new features? We'd love to hear your thoughts. Please leave a comment below, thank you!

YouTube’s Restricted Access to its Inventory: What it Means to Video Marketers

YouTube’s Restricted Access to its Inventory: What it Means to Video Marketers

Recently, Google announced that it will not be selling YouTube inventory through AdExchange (AdX) by the first of January, 2016. According to Neal Mohan, the vice president of video and display advertising at Google, the reason behind this change is to allow for concentration on the formats and channels that are used by YouTube partners, for instance, TrueView and the Google preferred program. Neal Mohan wrote that they will no longer support the small amount of YouTube happening on AdX. What does this mean for your YouTube video marketing strategy?

Of all the ads bought on YouTube, Trueview makes up 85%. Consumers like the fact that they can skip the ads, while marketers enjoy the pricing which is based on cost-per-view. Google Partner Select and Google Preferred help Google to position itself as a premier buy for brands. They also increase sell-ins for its ad tech. Google Preferred is an option for the advertisers who want the top 5% of YouTube’s video inventory.

According to Brett Wilson, TubeMogul CEO, this move by Google, and by extension YouTube prohibits marketers from buying non-skippable ads and from using data for the purpose of targeting on YouTube. Interestingly, third-party demand partners will still access the Adx publisher marketplace. They can also buy TrueView ads via Adwords. Google allowed for the programmatic buying of Trueview formats in April 2015 via the DoubleClick Bid Manager.

The changes do not by any means translate to any changes in the relationship between Google and its software partners. Google has reached out to them and assured them that they remain important in the Google video ad ecosystem.

Why the change?

Pixability did a post on why Google may have made these changes. Let us delve more into this:

The announcement by Google translates into the fact that many demand side platforms will be prevented from buying ads on YouTube. If you want to buy ads, you will have to use YouTube’s platforms, for instance, DoubleClick Bid Manager and Adwords for Video.

The announcement by Google looks counterintuitive. Google aims at making more money with its video platform. There is an increase in YouTube’s share in ad revenue. Increased competition from other platforms especially Facebook makes it seem better to open up further access to the Youtube ad inventory, rather the contrary. Let us look at why YouTube made this move and what it means in terms of your video Youtube Video Marketing strategy:

1. Preventing confusion

Many marketers have not yet understood the options offered by YouTube. The fact that the ads were available on demand side platforms made it even harder to understand these options. The primary ad format on YouTube is TrueView, skippable pre-roll ads, small display units, and search ads. AdX offered non-skippable pre-roll ads, which are 15 seconds long. The buyers may have not really cared much about the difference. However, the difference is significant for Google and the viewers as well.

As a marketer, you need to re-schedule how you buy your ads, and only work on the available YouTube platforms.

2. Preventing accommodation

Demand side platforms made buyers to treat YouTube as another line item in a bigger media plan. This may have been convenient for agencies, but it wasn’t in Google’s best interest. Since TrueView is a high quality ad format when compared with other formats, Google aims at making it the premier format. TrueView is also attractive in terms of brand safety and viewability.

As a marketer, you need to package your ads in TrueView ads, since it seems like it is going to be the ultimate standard.

3. Allowing for innovation and relevance

Google optimizes ad relevance, and TrueView utilizes the same approach. The ad is usually targeted to the right audience, and if viewers do not want to watch it they can choose to skip it after 5 seconds. This is a win-win for both advertiser and consumers. Unfortunately, ads bought via demand side platforms may not target your audience.

The utilization of other YouTube innovations for instance, interactive cards, will be underutilized if YouTube continues to allow people to buy ads via demand side platforms.

As a marketer, it may be more beneficial to use YouTube platforms, as you are more assured of a more targeted audience.

4. Longer watch time

YouTube has striven to see an increase in watch time. It also rewards videos in YouTube searches. Ads provided by demand side platforms may make the viewer stop watching the video if they cannot find a way to navigate around the ad.

5. Control of data collection

Demand side platforms collect private information that Google would prefer to keep private. As a marketer, privacy is certainly crucial. You may therefore opt for YouTube’s platform.

The move from demand side platforms, for instance, AdX may not hurt YouTube’s revenue. This is because only 5% of YouTube ads were actually bought via AdX.

A different school of thought

There is a school of thought that feels that the announcement by YouTube does not call for any changes in any Youtube Video Marketing strategies. This is because they argue that the move to online advertising will lead to even more high quality video inventories. They site some that are already existent, for instance, LiveRail, DailyMotion Exchange, and SpotXchange. This means that advertisers will have a variety of choices when it comes to advertising.

Content marketers may also benefit from cross-channel advertising and targeting, from the perspective of this school of thought. They will therefore need to form deep connections with the various advertising platforms, and seek to find how effective their spending on ads are. It may also help them to reach customers who may be more active in one channel when compared to others. Customer demographics will become clearer.

The other possibility is only a few companies taking dominance, giving only a few options to content marketers.


Does the announcement by Google call for a change or adaptation in your YouTube video marketing strategy?

Trending On Youtube - Hot Videos in the last 24H

internet marketing, Youtube marketing, Digital marketing Online, video marketingTo facilitate the follow-up, let me share "Today's Funniest Clips (playlist) - Hottest videos are trending on Youtube, popular in the last 24h" in the playlist below:
( Watch videos you want )

Youtube Updates

There have been a few updates to YouTube in recent times. In this article, I will show you a few important updates from youtube. The new update is really great. Discover!

Youtube Updates