Video Marketing



Video Marketing on Facebook: A Notch Higher

Video Marketing on Facebook

There are a number of changes that are set to take video marketing on Facebook a notch higher. Facebook shared four updates aimed at marketers during Advertising Week this year. Two of them are aimed at video marketing. The ultimate goal is to capitalize on mobile marketing and creating user engagement. The number of marketers on this giant site has increased by 25% since February 2015. There are about 2.5 million active advertisers on Facebook. Let us delve into these pivotal changes:

1. Video in Carousel Format

In 2014, Facebook launched video in carousel format. It is aimed at allowing advertisers to market their products in more creative ways. They are also able to drive actions like visits to their websites, and app installs. The carousel ads are great tools to use to tell your story to your audience as a brand. The carousel format allows you to show multiple links and even images in one ad. Facebook announced the ability to add video to carousel format. Better still, this format is cost effective. For each conversion, you save 30 to 50%, and for every click 20-30%.

Going mobile

The success of carousel links on Facebook led to their extension to ads on mobile apps. The giant site is very much aware of the high level of user engagement on mobile devices, thus the strategic move. It doesn’t stop here as Facebook will continue to build the tools that marketers will need to reach their audiences on mobile devices, and measure the effect of campaigns on mobile.

The ads in carousel format on mobile devices do not support video yet. However, here are noteworthy aspects that could form an important aspect of video marketing on Facebook:
  • They support a maximum of 5 images with links
    The carousel format is ideal for marketers as it grabs attention and it is interactive as well.
  • You can use the format to launch products and even to showcase your gallery
    If you are a software company, you can use this format to take your potential audience through a virtual tour. You can showcase a gallery of the products you are offering or even your previous projects.
  • It comes with insights
    The insights inform marketers about the best performing links in the ad. They also allow Facebook to optimize how the images are ordered, based on expected performance, and user engagement as well. This feature is however optional.

The rationale behind the carousel format

The carousel format was created as a response to the product listing ads on Google, which allowed marketers to show ads based on their view or click history. Facebook utilizes this concept to show a user ads related to their demographic information when they open an app in the Audience Network. You will only pay Facebook for targeting the ad. Facebook also plans to create different algorithms for users who go ahead and purchase after clicking on the ad, and those that only click on the ad. This may mean more cost on the advertiser’s side, but there could be a higher ROI.

2. TRP Buying

This is the second facet to video marketing on Facebook. This concept utilizes the same strategy as the one used to buy ads on TV. A recent research showed that coupling Facebook campaigns with TV ads results in higher audience reach, increased efficiency, and effectiveness as well. Here are some results from the research:
  •  A 19% increase in targeted audience
  •  A 37% increase if the targeted audience are millennials
  •  Facebook impressions are 2 times more likely to reach target audiences when compared with TV impressions.
  •  When exposed to both TV and Facebook ads, the audience showed a 3.2% increase in ad memorability, 22.7% increase in likeability linkage, and 11.5 % increase in brand linkage.
Facebook ads can therefore be bought using a more familiar way to people who have bought ads on TV before – Target Rating Point, TRP. Better still, as a marketer, you can buy, measure and plan both Facebook and TV ads with a target TRP in mind. The TRPs can be bought directly with Facebook.

There are a number of measurement systems:
  •  Digital Ad Ratings: verifies Facebook’s in-target TRP delivery
  •  Total Ad Ratings: verifies the TRP delivery for both TV and Facebook combined

How does TRP work?

How then does TRP work for video marketing on Facebook?

  •  You, the marketer chooses a target audience, for instance females between ages 30 and 50 in Canada.
  •  You then select the number of TRPs you need to purchase. This will be based on the size of your target audience, and your budget of course. For instance, if the females between 30 and 50 in Canada on Facebook are 50 million, 50 TRPs means that you will reach 25 million at one time. If the same population saw the ad three times, then the campaign will have delivered 125 TRPs. You can buy more than 100% of TRPs. The good thing is that you receive support from Facebook’s team. If you do not know what to buy, they will help a great deal.
  •  You will then select from three options. The least-expensive option means that a smaller number of your target audience will be reached, at a higher frequency though. The most-expensive option means that a larger audience will be reached, at a lower frequency though. You can choose to combine the two options for maximal benefits.
  •  If you decide to buy, you will exchange a signed contract between you and Facebook. The campaign then begins in a few days. You can also purchase a campaign 6 months in advance. The TRPs are guaranteed in the contract.
  •  The campaign begins to run and you can begin to receive statistics like consumers reached, and frequency achieved.
  •  At the end of the campaign, a final report is issued. It helps you to see whether Facebook actually met your TRP guarantee.

Conclusion

All in all, video marketing on Facebook can only get better. The above new features are concepts that you can reap from as a marketer. You can tell your story more creatively using carousel format, and combine TV and Facebook marketing. Facebook aims at creating more algorithms to suit marketers. In the mean time, you can exploit these two new features.

How to Optimize Video Marketing for Mobile Devices

How to Optimize Video Marketing for Mobile Devices

In recent times, it has become pivotal to optimize video marketing for mobile. Here are some statistics:

A research by Animoto showed that:
  •  55% of consumers will watch at least a video per week, on mobile
  •  48% of millennials only watch videos on mobile
  •  62% of consumers use You Tube to discover
  •  42% of consumers find videos via social media
Most of your customers will engage with your content on their handheld devices. How can you incorporate mobile into your video marketing strategy? Let us delve more into this below:

Mobile Video Streaming: the Future of Video Marketing

Mobile Video Marketing Streaming

Live streaming is becoming an important part of video marketing. While it is not entirely a new concept, apps like Meerkat and Periscope are bringing it into the limelight. Other platforms, for instance YouTube, Twitch, cable companies, and dedicated websites have been allowing live-streaming for quite some time now. The intriguing thing is that Meerkat and Periscope are not only using the phenomena of livestreaming, but they have gone mobile. Let us delve more into this:

How to Boost your YouTube Visibility

How to Boost your YouTube Visibility

Being visible on YouTube goes beyond adding tags or eye-catching thumbnails. YouTube’s algorithms reward user experience and engagement. The challenge is in trying to find the balance between visibility as created by the various tags on the giant site, and as created by user engagement. Here is how to boost your YouTube visibility:

10 New YouTube Features to Improve User Experience 2015

10 New YouTube Features Update 2015

For the last ten years YouTube has served as the undisputed leading online platform that video creators can use to share their content with viewers from all across the globe. This has over the years gone on to enable business entities and even individuals to be in an excellent position of streamlining their video marketing campaigns in a hitherto unprecedented manner. In commemorating the ten years it has been operational, YouTube recently announced it will roll out new YouTube features that are designed to enhance the user experience of creators. To this end, the following is a brief preview of just what you as a creator should expect from these changes.

Amazing Things To Expect In The Recent YouTube Mobile App Update

Amazing Things To Expect In The Recent YouTube Mobile App Update
Amazing Things To Expect In The Recent YouTube Mobile App Update

Over the past 10 years, YouTube has remained the undisputable no. 1 video site in the world. And it has done so by staying relevant and in tune with the new trends.

Since it was first launched in 2005, the video sharing site has signed in over a billion of users. With its varied content and user-friendly interface, the site has never really grown old or irrelevant. It has stayed upbeat and seems to impress even more with its exciting evolution.

If you haven't downloaded yet the latest YouTube App update, you should. The new YouTube mobile looks clean, simple. It rocks!

Just like all the previous YouTube mobile app updates, the recent changes have been met with so much excitement. And it is not without reason. As with the earlier updates, YouTube mobile app updates make the app more user-friendly and efficient.

So, what can you expect with the new YouTube mobile app update? Three Tabs For Better User Experience One of the most obvious updates is the introduction of three new tabs:

  • Home : This tab enable users to explore and discover videos with ease. YouTube creates a totally personalized experienced by recommending videos based on previously watched videos or based on your playlists.
  • Subscriptions : This tab allows you to see the latest video uploads by the channels and creators you are subscribed to. Subscribing to a channel has also been made easier. With just one button touch, you can now follow a channel or creator. And once you've followed a channel, you will be notified as soon as there is a new video upload.
  • Account : Review what you've been watched, skim over your playlists, or watch the videos you've posted - they're all under one tab, which is more convenient for mobile users. The subscriptions and profile are located right at the top so users can easily access them.

The introduction of these tabs has greatly simplified the entire process of discovering and enjoying videos. And since searching for videos has been made much simpler, users can now have more time to watch more videos.

Exciting Video Editing Tools

But YouTube is not just for watching videos, it's also for sharing your videos. As such, the new mobile app update introduces video editing tools which allow ordinary users to edit their videos directly in the app. In-app video creation tools allow you to trim video clips, adjust color or brightness, use filters, add background music, cut video sequences, and post the edited video.

No need to download or install a third-party video editing app. You can do them right in your YouTube mobile App.

What it means for viewers?

The latest YouTube Mobile App update creates a better viewing experience. As mentioned above, its simplified look and better interface allows users to watch more videos. Moreover, the subscriptions tab allows users to follow their favorite channels with much ease, thus, they are more eager to come back to view recent videos.

Perhaps, one of the best features included in this update is the addition of video editing tools. It enables ordinary viewers to be creators as well. These tools come in handy for users who simply love to share their moments.

And before we forget, the new update also allows you to watch full-screen vertical videos with just one tap.

What it means for creators, advertisers and marketers?

It is not only the users who will benefit from this re-designed Youtube app. If you are a creator, an advertiser or a marketer, this update is a huge thing.

Creators, like you, will benefit most from the revived subscriptions tab. Since this tab has made subscribing much easier, users will more readily subscribe to your videos or channels. And the more followers or subscribers you have, the bigger the ad revenues you generate. The more views, the richer you become. That's great news!

The latest Youtube mobile app update is available only for Android an iOS but will also be rolling out on Apple devices. These updates are great for every Youtube user. Whether you are just a viewer or a creator or an advertiser, you will find these update very likeable. YouTube has promised better updates in the future that we will surely look forward to. We can't wait to watch 3D videos on our mobile phones!

Have you downloaded the latest Youtube mobile app update? How do you find the re-designed app and its new features? We'd love to hear your thoughts. Please leave a comment below, thank you!

How To Download YouTube Videos On Android

Download YouTube Videos On Android

Most of you have got the craving to save the awesome videos that you saw on Youtube, but don’t know where to begin and how to do it. Well, here is a quick step by step tutorial for downloading Youtube videos on your android device. You can also convert the video and download into different formats like mp3, mp4, etc...