Video Marketing



Video Marketing: How to Push A Video Go Viral?

Gone are the times when a promotional video could go viral quite simply by its awesomeness. But with billions of videos published on YouTube as well as other major online video sharing platforms, just how can you push a video go viral? Well then, here are some vital tips that can enable you to get the most out of your online viral video marketing campaigns at all times. These are the sorts of vital tips, which will let you create promotional videos that will be able to significantly boost your business’s online brand awareness in a stress-free manner. However, let us first take a closer look at just what viral marketing is, and how it operates.
video marketing, content marketing, email marketing

Table of contents

Today's Funniest Clips - Viral Video Content Marketing

video marketing, content marketing, viral marketing - Today's Funniest Clips
Today's Funniest Clips - Popular on YouTube.
These comedy clips are racking up the LOLs across the web right now.
( go down to watch the video clips )

16 Online Marketing Tactics With A Low-Cost

16 Online Marketing Tactics that Require Time, not Money

If you are a startup or a small business, you undoubtedly need to market your business. Unfortunately, you may not have enough finances to go for expensive methods. While marketing techniques may not be absolutely free, they could be affordable. Let us delve into online marketing tactics that require time, not money:

Luis Fonsi - Despacito (Official Video) ft. Daddy Yankee

Despacito - Official video Lyrics - Luis Fonsi ft Daddy Yankee - Viral Video marketing
4.262.054.868 views (updated 11/2017)
Credit: LuisFonsiVEVO

Taylor Swift - …Ready For It?

Taylor Swift - Ready For It? - Viral Video marketing
A futuristic cyborg battle clip for her reputation single

Credit: TaylorSwiftVEVO

Taylor Swift - Look What You Made Me Do (Official Video)

Taylor Swift - Look What You Made Me Do (Lyric Video) - Viral Video marketing
Credit: TaylorSwiftVEVO

Taylor Swift - Look What You Made Me Do (Lyric Video)

Taylor Swift - Look What You Made Me Do (Lyric Video) - Viral Video marketing
65.670.968 views (updated 09/08/2017)
Credit: TaylorSwiftVEVO

Top 10 Best Despacito Covers

Top 10 Best Despacito Covers - Viral Video marketing
Luis Fonsi, Daddy Yankee - Despacito (Remix Audio) ft. Justin Bieber

Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

Wiz Khalifa - See You Again ft. Charlie Puth - Viral Video marketing
3.070.945.119 views (updated 08/30/2017)
Credit: Wiz Khalifa

'Despacito' And 'See You Again' Are Racing To See Which Will Hit 3 Billion Views On YouTube First?

UPDATE: 
The 1st video to reach 3 BILLION VIEWS, @LuisFonsi & @daddy_yankee's #Despacito is officially the most watched video on Youtube. 

Congratulations! 🍻🍻

► Watch Official Video right here: yubeblog.com/despacito

'Despacito' And 'See You Again' Are Racing To See Which Will Hit 3 Billion Views On YouTube First?
Luis Fonsi - 'Despacito' vs Wiz Khalifa - 'See You Again'

If Cats Ruled the World

If Cats Ruled the World - Viral Video marketing
This is what the Internet was built for 😂😺
#MyCatFromHell

Who's your best friend? 😂😂

Who is your best friend - Viral Video marketing
The last one 😂💦

Impressing Girls with Magic is brilliant 😂😂

Impressing Girls with Magic is brilliant - Viral Video marketing

Best ways to lose a tooth 😂😂

Best ways to lose a tooth - Video marketing

Kendall Jenner's Pepsi ad causes a backlash on Twitter

Kendall Jenner's Pepsi ad causes a backlash on Twitter
Pepsi's new promotional video goes viral

What are people talking about Pepsi's new ad?

Baby Elephant Takes Tumble While Chasing Birds

This dopey baby elephant chasing birds and taking a tumble has made my day 😂🐘
Baby Elephant Takes Tumble While Chasing Birds - Viral Video marketing

Despacito Lyrics - Luis Fonsi, Daddy Yankee ft. Justin Bieber

Despacito Lyrics - Luis Fonsi ft Daddy Yankee - Viral Video marketing

Despacito Lyrics

Luis Fonsi, Daddy Yankee ft. Justin Bieber

Lyrics to 'Despacito' by Luis Fonsi (original lyrics: Spanish)


Ay
Fonsi
DY
Oh
Oh no, oh no
Oh yeah
Diridiri, dirididi Daddy
Go

Sí, sabes que ya llevo un rato mirándote
Tengo que bailar contigo hoy (DY)
Vi que tu mirada ya estaba llamándome
Muéstrame el camino que yo voy (Oh)

7 Tactful Strategies Behind Viral Videos on YouTube

7 Tactful Strategies Behind Viral Videos on YouTube

It is important to note that videos on YouTube seldom go viral organically. You need to take very tactful steps guided by a solid YouTube video marketing plan. Your goals will determine how far you are ready to go to make viral videos on YouTube. Let us delve into the strategies behind any viral video on the third most popular site on the web:

1. Microcontent

Content that tells a powerful story can be created via micro content, for instance photos, quizzes, videos and polls. This type of content is cheaper to produce thus you can have it in greater volume. There are 3 forms of microcontent:

- Content around a specific event
This is content that is planned around an event like Super Bowl

- Real Time content
This content is spontaneous and is driven by trends. It could result from an event or issue that is being widely discussed online.

- User generated content
You can use your customers to create content that could go viral. For instance, a fashion company could ask their clients to upload photos on Instagram. People could then vote and the client with the most votes could win something.

A viral video could therefore be part of microcontent. For instance, you could time your video and launch it just before a big event like Super Bowl. The video will rise with the tide and become viral. However, you must distribute it on all available channels: social media, blogs, and as many relevant websites as possible. If you will base your viral videos on YouTube on real-time content, then you need to be very timely, and rise with the trend.

User generated content, when coupled with content that you produce is absolutely a huge catapult. A company that has been able to harness this is GoPro. They give their customers wearable cameras and they use them to capture unforgettable moments. If your brand can result in great moments, you can find a way to capture them and turn them to a video. You could for instance ask the customers to send you pictures or videos, and you could tweak them. You can even go to where the client is and shoot videos.

Even if you are a small brand, you can still gain a lot of value from microcontent. All you need to do is ensure that it is timely, compelling and relevant.

2. Timeliness

A pivotal part of YouTube Video Marketing is releasing videos at the best time. This way, many people will watch them initially. The video will gain a lot of views and exposure causing more people to keep watching it. If of course it is engaging, people will share it, making it go viral.

3. A specific audience

Viral videos focus on what will be entertaining and engaging to a specific group of people. You cannot create a video for everyone. This point is coupled with creating content based on the needs of your specific audience. Ultimately, your video must be good enough to be shareable on a large scale.

4. Starting early

You do not make a viral video overnight. The first step involves identification of the goal that you want to achieve. You then need to think about how to package your message so as to capture and engage your audience. You then need to focus on the launch. You need to work with the right people and on the right platforms. Approach the people you intend to work with for the launch way before the launch. For instance, if you want to use a particular influencer, and you have chosen to package your message as a cat video, then you must go for an influencer who loves animals before you even look at the size of his audience. This way, the influencer will be more committed to the project. Starting early allows video creators to share an overview of their goal with all the stakeholders - influencers, bloggers, and other people.

5. Categories

Before you upload your video, it is important to check the categories that it can fit in. After listing these categories, you then need to choose the one which will need the least views to get to the most viewed page. For instance, if you want to create a pet video, it will be easier to get it to the most viewed page in the pets’ category than in the entertainment category.

6. Follow up

Viral videos quickly begin to lose ground. There is new content being uploaded on YouTube every minute. After your video has gone viral, you need to follow up this success with more marketing efforts. Reach out to more relevant blogs. They will be more willing to embed your video on their site as it has already proven itself. If possible, create a live event from the video and have people ask questions about your brand. This way, you will not only be promoting your brand, but you will be interacting with real people. This is a component of experiential marketing. The customers will love it and you will reap your return on investment. During the event, record even more videos and upload them on YouTube. Upload photos on social media and post the links there. Embed on your site. Call for more blogs and influencers. It is all about allowing success to breed even more success.

7. Professional Clicking

There are companies that offer professional clicking. The ultimate goal is to give your video on YouTube a headstart. There are companies that have become very innovative that they have almost every button available connected to their clients’ YouTube channels. The buttons include those on elevators and ATMs. This way, they can get your video to go viral. One such company is Buyral. Here is a link to their video: https://www.youtube.com/watch?v=tIwH7ptHCWc

Conclusion

All in all, it is very rare for videos to go viral on YouTube without a solid plan backing them. Tact guided by a well-planned YouTube video marketing strategy is the defining factor. With it, you are ready to do whatever it takes to make a viral video. As you can see, making viral videos on YouTube is a daunting task.

6 Things you need to Know about Sponsored Content

Sponsored Content

There is a deluge of content on the internet today. This makes it very difficult for your content to get noticed. Approximately, 2.73 million blog posts are published daily. Some strategies like banner advertising are also become less effective over time. Marketers are therefore using different and more innovative approaches to content marketing, for instance influencers and native videos on You Tube.

How Viral Content Boosts Long-term Organic Traffic

Viral Content Marketing

From time to time, a piece of content results in extremely high traffic to your site. However, over time, the traffic levels off to a new normal. Let us delve into how viral content boosts long-term traffic, and how to make it part of your content marketing strategy:

Before the creation of a piece of content that goes viral, the traffic on your site is usually normal. When you create a viral piece, the traffic shoots for a while and then it drops to a normal. Interestingly, this normal is new. For instance, if your normal views are usually 1000, the new normal might be 2000 views.

How the new normal happens

- Social media

The viral content on social media increases the number of followers or subscribers. These subscribers also share your content as they have realized that it also helps to build their own audiences on social media. This way, you end up having a larger audience.

- RSS and email subscribers

People who read your content become interested in getting similar high value content from you. They therefore subscribe via email resulting in more branded traffic. These people want more content, especially if you expose them to more on your site.

- Bookmark and type in traffic

This type of traffic is based on users who have signed up for accounts on your site. After they have logged in and they go ahead and do a search on various search engines, they will make your site rank higher in their results. Ultimately, your site will rank higher from the increased engagement, shares and links, as the search engine ranks the site as preferred and personalized.

As a marketer, you need to cover all these areas in your content marketing strategy. Your viral content should not only result in many shares and links, but it should also result in engagement and some conversion. More people should sign up to your site, search for your brand and even that particular piece of content. If your content doesn’t result in these things, then you might experience a faster fall in traffic to a normal.

How to create viral content

How do we get our content to have an impact? Some of the basics include: creating high quality content, and better still a particular type of content, as well as getting to have a deep understanding of our audience.

- Content that will attract influencers

A technique that is crucial in making your content to go viral is creation of content that influencers are likely to be happy to promote and share. Understanding why they promote that particular type of content is also useful.

You need to follow sharers and influencers in your field. This way, you will get to see the type of content that they like to share. You will also get to understand the reasons why they like to share that particular type. Some of the common reasons include:
  •  It helps them stand out as an authority in their field
  •  It provides value to their audiences
  •  It results in many shares, high traffic and engagement on social media
Having a deep understanding behind the reason why influencers share a particular type of content will help you create it, and it will go viral.

- Empathy

When it comes to content creation, you need to have empathy for the consumers of your content. For example, you need to provide a great mobile experience for them, as there are more users on mobile. This means moving beyond responsive design, to packaging content in a way that users can easily interact with it on their mobile phones. You also need to know what puts them off. For instance, promotional messages and pop-ups. Such methods will make content fail to go viral.

- Uniqueness

Uniqueness makes your content to stand out from the rest, making it go viral. It results in more shares when compared to 'normal' or 'usual' content. It must be highly valuable and uniquely packaged.

- A logical balance between promotion and content

For your content to go viral, there needs to be a logical balance between the content itself and its promotion. For instance, if you promote content that is not related to your niche, the users will want to question the logic behind it. While the intention may be purely promotional, the users will begin to get confused and lose faith in your brand. The particular piece of content will not only fail to go viral, but you may lose significant traffic.

- Failure

This may not be a very direct technique, but it is a pivotal part of every content marketing strategy. This is because failure allows you to do an in-depth analysis of what works and what doesn’t. Once you establish what works, you will be ready to create viral content.

- Follow Up

Follow up is a very important part of every content marketing strategy. It helps you to evaluate the kind of content that you are producing, and what works. You must keep on producing more content to ensure that your site always has fresh content. Depending on the size of your business, you can do follow up weekly, monthly or even once or twice a year.

- Community

Having an engaged community around your site, brand, niche or topic area will help give your content the much needed initial momentum for it to go viral. The community need not be very big. Even a community of 100 will go a long way in making your content to go viral.

- Tools

These tools will help you determine whether your ideas of content are worth promoting. BuzzSumo investigates the social popularity of a topic. This helps you to focus on content that can go popular, thus viral. SEMrush investigates the linkability of content. You can search for the content which contains your keywords and ranks well is search engine results.

Conclusion

The discussion above will not only help you to understand how viral content can boost long-term traffic, but also how you can it make it part of your content marketing strategy. Do you want to have the 'viral effect' on the long-term?

If you have any questions, please let us know in the comment area below. Thank you!