Video Marketing



Video Marketing: How to Push A Video Go Viral?

Gone are the times when a promotional video could go viral quite simply by its awesomeness. But with billions of videos published on YouTube as well as other major online video sharing platforms, just how can you push a video go viral? Well then, here are some vital tips that can enable you to get the most out of your online viral video marketing campaigns at all times. These are the sorts of vital tips, which will let you create promotional videos that will be able to significantly boost your business’s online brand awareness in a stress-free manner. However, let us first take a closer look at just what viral marketing is, and how it operates.
video marketing, content marketing, email marketing

Table of contents

A Count Down of 9 of the Top B2B Marketing Trends of 2019

Top B2B Marketing Trends of 2017

Business-to-Business marketing also referred to as B2B implies the sale of an organization’s product or service to another organization. While B2B marketing employs the same concepts as consumer marketing, they are glaring differences in the way this strategy is implemented. Consumers are known to select products on the basis of price, popularity, status, and many different emotional factors. On the other hand, B2B buyers arrive at their buying decisions on the basis of the price of a product or service, and its profit potential. Social media sites have created new opportunities marketing between businesses. Here is a breakdown of the most common marketing trends 2019.

Tracing The Most Reliable Social Media Platforms For Your Business

Best Social Media Platforms For Your Business

Marketing experts often suggest that for a person to increase their brand presence, they should be active on social media. While this is true, unless you have a social media expert to run your campaigns, you hardly have time to make a presence on all social media platforms. To make your online marketing experience easier, here is a review of the two top social media platforms: Facebook and Google plus.

How to Create a Marketing Plan?

How to make a marketing plan

A marketing plan is a guide detailing the contents and scope of marketing activities.

The main contents of a marketing plan (marketing plan) include tasks and objectives, analyze the situation, the development of opportunities, target markets, marketing programs, budgeting, real time give.

Do you know what is Email Marketing?

What is Email Marketing

You have heard of everyone talking about email marketing on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, touches specific key markets, and is both cost-effective and environmentally friendly. However, what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spending the time maintain an email list?

Facebook Marketing: Strategies & evaluate the effectiveness


Facebook Marketing

If you do not have a strategy and clear objectives for their facebook fan page, you will miss a great benefit when using social media. A facebook marketing strategy should not split a separate section; it should be aligned with the overall marketing plans. Read more articles about Facebook Marketing are nothing to understand more about definitions, tools and methods for deploying Facebook marketing your business.

5 Essential Steps to Boost your Viral Video Marketing Strategy

Viral Video Marketing Strategy

The process of making a branded video to go viral requires more than trial and error. It involves having a video marketing strategy based on timing, building of an audience, engagement, and distribution. Here are 5 essential steps to boost your viral video marketing strategy:

9 Actionable Content Marketing Tips

9 Actionable Content Marketing Tips for Small Businesses

In a world where marketing strategies are rapidly changing, you need to harness the dynamicity of these shifts for your brand to stand out. The good news is that you can scale your strategy to your needs, options and budget. According to statistics by Kapost.com, only 32% of businesses believe that their marketing strategy is effective. Here are 9 actionable content marketing tips that the 32% are probably using:

4 Tips to Maximize YouTube's Marketing Potential

4 Tips to Maximize YouTube's Marketing Potential

To maximize YouTube’s Marketing Potential, you need to go beyond creating viral videos. This is because often, viral videos are just impressive and entertaining, and have little to do with your brand. A successful marketing campaign is best measured by the viewers who convert, rather than the number of viewers who watch a video. Here are 4 tips to maximize your marketing potential on YouTube:

Develop Your YouTube Videos Through 12 Strategies

12 Marketing Strategies - Digital Marketing

When it comes to marketing and promoting your small-business YouTube videos, you should follow these 12 basic strategies:

How to Integrate Video into your Content Marketing Strategy

How to Integrate Video into your Content Marketing Strategy

In recent times, it has become crucial to include video marketing in your marketing strategy. Giant sites like Facebook and Twitter (via Periscope and Meerkat) are already picking pace. A study on video engagement revealed that an average user on the internet will spend 88% more time on a website which has video content. Unfortunately, only 24% of brands use video in their marketing strategies. There is a misconception that video content is time consuming, expensive, and that it is hard to make professional. However, these are just misconceptions. Let us delve into how to make video a part of your content marketing strategy:

1. Live-streaming

Periscope and Meerkat paved the way for live-streaming. You can stream live events, record a podcast live, share your thoughts about developments in your industry, and get feedback from your audience. Live-streaming supports transparency in a business, something that is highly beneficial. You can write a blog post, and discuss it with your audience via live stream. You will be sharing your content with a new audience in another format. This way, you extend the reach and the life of your blog post.

2. Tutorial videos

You can use tutorial videos as part of your video marketing strategy. You can create videos answering common questions. They can be easily shared on social media, your site or even sent out via email. You can even build a series that ultimately leads to a certification.

3. Drip email

A pivotal part of your content marketing strategy is adding video to your email drip campaigns. Video allows you to target different segments of customers using different types of content. For example, you could send more casual videos to your younger audience, and more formal ones to the older members of your audience. A study by Forrester showed that including a video in an email increased the click through rate by 200 to 300%. It also boosted email open rates by 19%.

4. Front page exposure

Putting a video on the home page on your site will increase page view length. It also decreases bounce rates. You can also package the video as a pop up or below the fold and let it be triggered by the actions portrayed by your visitors. An introduction video will not only engage users, but also make navigation on the site easier. As usual, keep it short.

5. Ads

Social media platforms have adopted video. You can create video ads and share them on the various social media sites. The videos are on auto play, for instance on Facebook. Video ads are a good way to increase clicks and conversions. All you need to know is what your target audience likes and package it in an interesting way. You can use tools on social media platforms to target the ads based on audience demographics and behavior on social media.

6. Align with your brand

Your videos need to use your brand identity and key messages. They should also support and build your brand through pace, quality, and style.

7. Using video to promote other types of content

If you have some content that you would like people to buy or download for 'free’ (in exchange of their email addresses), you can create a video and embed it on social media, your site, or on any other platform. The video needs to be educational, over and above being promotional. You can feature the author or a subject-matter expert giving some insights.

8. Video as a source

Another way to use video as part of your content marketing strategy is to interview an expert or thought leader and publish the video on You Tube, Vimeo or even on your site. To publish it on your site, you will need to use a marketing platform, for instance, Wistia or Vidyard. You can also create a regular series where your company employees respond to your clients’ questions. Remember to keep the videos short.

Better still, you can use video as a basis to create more content for your marketing strategy. For instance, you can syndicate the audio on iTunes, transcribe it, and even turn it into a blog post (a Q&A). This way, you will be able to reach more people in multiple formats. You can also publish it on Slideshare, on PR networks, social media, or even as an eBook. You can use Instagram video to announce a release of your product, or respond to questions on your FAQs.

9. User generated content

When used as part of your video marketing strategy, videos gives your company credibility. It makes your company stand out, increases brand engagement, and boosts sales. Video testimonials increase free trials of your product by potential customers by 25%. Just make the video accessible. User generated content is also more likely to be shared. This is because the users have relations like friends and family. This means that user generated content has the potential to reach a larger audience when compared to videos created by brands. You can package the user generated videos to a series that shows how you are connected to your audience.

10. Webinars

You can create a webinar based on a topic that your customers would like to know more about. This strategy involves your customers at a deeper level. A study by ReadyTalk revealed that out of the people who attended webinars, 20 to 40% became valuable leads.

11. Demos

Demos need to be part of your brand’s content marketing strategy. You can choose to record your demos or live stream them. This aspect of video marketing allows users to engage with your brand on a one-on-one basis. You also get to present your brand in a more specific way.

12. Company Vlog

A company vlog comes in handy to support your blog posts. The vlog can be integrated into your blog. It can also be a collection hosted on You Tube. You can base the content of your video on educational videos related to your blog posts or on fun company culture, for instance a behind the scenes.

13. Make them human

Ensure that your video is human. It should show the audiences the different personalities within a business. For instance, it can show how a team leader helps his team to perform.

Conclusion

If video marketing is not part of your content marketing strategy, then you are losing out on a myriad opportunities to sell your product or services.

6 Reasons to Master Inbound Marketing as a Content Marketer

Inbound Marketing Content Marketer

For the last 9 years, inbound marketing has been one of the most effective methods for content marketing on the web. Its main focus is on the creation of quality content that attracts prospective clients to your brand. This happens when you align the content that you publish with customer interests. Let us delve into why every content marketer needs to master inbound marketing:

Inbound marketing is a very strategic technique. It educates and nurtures prospective clients on their journey down the sales funnel. You provide value without asking for anything in return. This concept is based on the fact that before any customer contacts your sales person, they will have done some research online. You therefore need to provide this crucial information to your customer for them to find your brand.

Why every content marketer needs to master inbound marketing

There are a number of benefits of using inbound marketing:

1. Simplified marketing

Inbound marketing allows marketing and sales teams to work together to ensure that they are providing powerful, invaluable content for clients. The sales team have great information about customer needs and wants at different stages of the sales funnel. The marketing team will therefore build content based on this crucial customer information. The two teams can therefore work together to drive leads, nurture existing customers and increase conversion rates. The marketing team can also receive the problems and questions that clients may have, or even telephone and email conversations, and use them as the basis of creating valuable content, with the help of the sales team.

2. Increased brand visibility and awareness

Production of content that is aligned with the customer’s journey down the sales funnel will enable them to find information about your brand during the initial stages. If you have high value content, they will gladly share it via social networks and even via word of mouth. This will increase your brand’s visibility and awareness. You will stand out as a reputable brand and credible resource.

3. Helps in coming up with a feasible content marketing strategy

Unlike traditional outbound marketing where you put your brand out there for everyone, inbound marketing is based on the concept that the customer looks for the seller. 57 to 70% of prospective customers conduct research online before they contact the seller. As a content marketer, you need to do research so as to know where your prospects get information from. You also need to clearly define your buyer persona. This will help you know how to strategically distribute your information so that prospects can find it.

4. Increases trust

Inbound marketing is not intrusive. It allows customers to consume information at their own leisure, without being interrupted by calls or emails. Since it is largely on the buyer’s terms, ensure that you only pay your part by providing value. This way, you will gain their trust. Once they are ready to make a purchase, they will remember your brand.

5. Increases traffic and quality leads

While inbound marketing may not directly generate sales, it is more effective when the customer is doing research before settling on a product, service or brand. This approach to content marketing builds relationships that result in sales. If you have content that is targeted at your audience, it will result in increased traffic to your site. When prospects visit your site, you will lead them to purchase your product or brand via calls to action, more content offers and landing pages.

6. It ensures successful social prospecting

Social prospecting is the foundation on which inbound marketing is built. It entails ensuring that the first contact that a prospective customer makes with your brand ultimately results in a sale. When it is done correctly, your brand is seen as a relevant and reliable source of information. This concept ensures that content marketers begin to build a relationship with a buyer from the outset. This relationship is one of a trusted advisor. It increases brand awareness, as well as the content marketer’s.

How to get social prospecting right

There are several facets of social prospecting:
  •  Customer relationship management (CRM) - understanding this aspect is crucial in helping in the management of communication with prospective clients
  •  Lead intelligence – the information that you derive from lead intelligence helps to prepare for the qualification of leads
  •  Social profiles – it is vital to know that as a content marketer, you need to showcase yourself as a 'person' to prospective clients. After you have created great content, the clients may want to interact with you more, because they know that you an authority. They may also want some clarification about your brand. You therefore need to have a complete profile on social media and respond to clients’ questions.
A facet of social prospecting that could be easily overlooked is connecting with prospective customers. As a content marketer, you could go ahead and connect with your customers. For instance, if someone likes or shares your brand’s YouTube video or blog post, you could go and follow them too on social media. This shows that your brand can be trusted.

After you have posted a piece of content on your brand’s social media account, blog, website or You Tube channel, it will pay off to do the same on your personal social media account. This way, clients see you as a resourceful person, and will associate you with your brand. However, if you are in other forums, for instance, LinkedIn groups, only share content that will be relevant to the group. Sharing content about your brand may be seen as promotional, and will definitely put people off.

Conclusion

We have looked at the reasons why every content marketer needs to master inbound marketing. This strategy is largely effective because you only target people who are likely to become customers. The customers are the ones looking for your brand. All you need to do is ensure that you can easily be found by your clients. Inbound marketing is a part that you cannot overlook in your content marketing strategy. Why fail to capture your prospect from the outset all the way to conversion?

5 ways to get your Content to Influencers

Content Marketing to Influencers

The greatest challenge in content marketing is not even in creating content. Distribution is a daunting task. It beats sense to create impressive content if you cannot get it in front of the right audience. It may seem impossible to adequately distribute your content if you are a small brand, with a site with little traffic and a small following on social media. You certainly need to get influencers to share your content, if it is going to be seen by a large percent of the relevant audience. Here are some ways to go about it:

1. Prompts

This is the strategy that you should use most of the time. It involves presenting yourself as a committed follower, and then presenting your idea as one which you think is worthwhile. You then need to ask for the influencer’s viewpoint. Of course, remember to thank them.

8 Online Marketing Strategies to Re-engage your Audience

8 Online Marketing Strategies to Re-engage your Audience

We tend to give so much weight to building a website, blog, product or service. Over time, our efforts do bear fruit and soon you have people downloading freebies, buying your product, subscribing to your email list, using your service, and following you on social media. However, a part that you have probably overlooked in your marketing strategy is re-engaging your audience.

What is re-engagement?

It is a marketing technique used to reach out to people who had previously expressed interest in your brand, or even bought some products. These people then disengaged. It aims at encouraging them to be active again.

Why re-engage?

You spent a great deal of time and effort to get the attention of these people. Why let it go down the drain? You need to ensure a return on investment.

6 Cost Effective Ways to Implement Online Marketing Strategies

Online Marketing Strategies

It is every business owner’s and marketer’s dream to maximize profits while minimizing costs. You therefore need to keep looking for a marketing strategy that will drive up sales with minimal cost. Every marketing campaign should give a business tangible results as far as the investment is concerned. One does not need to be overly dramatic or use tons of money to be different. In this article we take a look at the top online marketing strategies that can be used by any marketer working on a tight budget.

1. Retargeting your advertisements at less than a dollar per day

Marketers can use the cookie based technology. This is where java script codes anonymously follow your site visitors across the internet. You are therefore able to retarget them using ads. This ultimately increases your online sales as it ensures that your advertisement follows your site visitors to other sites that they visit after visiting yours.

Using Contests as part of your Online Marketing Strategy

Online Marketing Strategy

One of the reasons why you need to make contests part of your online marketing strategy is because they are based on the concept of 'free'. Your users feel like they are receiving something of value for free.

The concept of free

A research conducted by psychologists revealed that 'free' tends to give an emotional charge which makes people see what is being given as more valuable than it actually is.

How to Grow your Audience with Thank You Pages

Online Marketing Strategy: How to Grow your Audience with Thank You Pages

As you come up with an online marketing strategy, you should never forget that you are dealing with people. Politeness goes a long way. Just like you would say 'thank you', and 'please' in a one-on-one conversation, you should include some politeness in your marketing strategy. One of the ways to go about this is via using Thank You pages.

What is a Thank You Page?

It is a webpage where you send your audience after they have completed actions on your site. They could have subscribed to your newsletter, bought your product, entered a contest or even used your services. A Thank you page is usually a customized page. It has a killer call to action which leads your customers further down the sales funnel.

Benefits of a Thank You Page

A Thank You page helps you to create a cycle which converts unsure visitors to customers. Not everyone who visits your site is ready to buy, but they could subscribe to your blog. You should have a sign up form and invite them to sign up. Some may only be willing to follow you on Twitter, Facebook or other social media platforms. Those that buy your product or use your service should be driven toward more purchases. You can recommend products or services, or aim time-sensitive promo codes at them.

10 Reasons you need a Digital Marketing Strategy

Digital Marketing Strategy

According to research, 50% of brands do digital marketing without a digital marketing strategy. While it is still possible to get results, you are missing out on numerous opportunities or making costly mistakes. In a nutshell, there are 2 major phases involved in a marketing strategy. The first entails creation of a separate plan. The second involves incorporating it into the brand’s or company’s digital strategy. But why go to great pains to come up with a solid plan? Here are 10 reasons:

7 Tactful Strategies Behind Viral Videos on YouTube

7 Tactful Strategies Behind Viral Videos on YouTube

It is important to note that videos on YouTube seldom go viral organically. You need to take very tactful steps guided by a solid YouTube video marketing plan. Your goals will determine how far you are ready to go to make viral videos on YouTube. Let us delve into the strategies behind any viral video on the third most popular site on the web:

1. Microcontent

Content that tells a powerful story can be created via micro content, for instance photos, quizzes, videos and polls. This type of content is cheaper to produce thus you can have it in greater volume. There are 3 forms of microcontent:

- Content around a specific event
This is content that is planned around an event like Super Bowl

- Real Time content
This content is spontaneous and is driven by trends. It could result from an event or issue that is being widely discussed online.

- User generated content
You can use your customers to create content that could go viral. For instance, a fashion company could ask their clients to upload photos on Instagram. People could then vote and the client with the most votes could win something.

A viral video could therefore be part of microcontent. For instance, you could time your video and launch it just before a big event like Super Bowl. The video will rise with the tide and become viral. However, you must distribute it on all available channels: social media, blogs, and as many relevant websites as possible. If you will base your viral videos on YouTube on real-time content, then you need to be very timely, and rise with the trend.

User generated content, when coupled with content that you produce is absolutely a huge catapult. A company that has been able to harness this is GoPro. They give their customers wearable cameras and they use them to capture unforgettable moments. If your brand can result in great moments, you can find a way to capture them and turn them to a video. You could for instance ask the customers to send you pictures or videos, and you could tweak them. You can even go to where the client is and shoot videos.

Even if you are a small brand, you can still gain a lot of value from microcontent. All you need to do is ensure that it is timely, compelling and relevant.

2. Timeliness

A pivotal part of YouTube Video Marketing is releasing videos at the best time. This way, many people will watch them initially. The video will gain a lot of views and exposure causing more people to keep watching it. If of course it is engaging, people will share it, making it go viral.

3. A specific audience

Viral videos focus on what will be entertaining and engaging to a specific group of people. You cannot create a video for everyone. This point is coupled with creating content based on the needs of your specific audience. Ultimately, your video must be good enough to be shareable on a large scale.

4. Starting early

You do not make a viral video overnight. The first step involves identification of the goal that you want to achieve. You then need to think about how to package your message so as to capture and engage your audience. You then need to focus on the launch. You need to work with the right people and on the right platforms. Approach the people you intend to work with for the launch way before the launch. For instance, if you want to use a particular influencer, and you have chosen to package your message as a cat video, then you must go for an influencer who loves animals before you even look at the size of his audience. This way, the influencer will be more committed to the project. Starting early allows video creators to share an overview of their goal with all the stakeholders - influencers, bloggers, and other people.

5. Categories

Before you upload your video, it is important to check the categories that it can fit in. After listing these categories, you then need to choose the one which will need the least views to get to the most viewed page. For instance, if you want to create a pet video, it will be easier to get it to the most viewed page in the pets’ category than in the entertainment category.

6. Follow up

Viral videos quickly begin to lose ground. There is new content being uploaded on YouTube every minute. After your video has gone viral, you need to follow up this success with more marketing efforts. Reach out to more relevant blogs. They will be more willing to embed your video on their site as it has already proven itself. If possible, create a live event from the video and have people ask questions about your brand. This way, you will not only be promoting your brand, but you will be interacting with real people. This is a component of experiential marketing. The customers will love it and you will reap your return on investment. During the event, record even more videos and upload them on YouTube. Upload photos on social media and post the links there. Embed on your site. Call for more blogs and influencers. It is all about allowing success to breed even more success.

7. Professional Clicking

There are companies that offer professional clicking. The ultimate goal is to give your video on YouTube a headstart. There are companies that have become very innovative that they have almost every button available connected to their clients’ YouTube channels. The buttons include those on elevators and ATMs. This way, they can get your video to go viral. One such company is Buyral. Here is a link to their video: https://www.youtube.com/watch?v=tIwH7ptHCWc

Conclusion

All in all, it is very rare for videos to go viral on YouTube without a solid plan backing them. Tact guided by a well-planned YouTube video marketing strategy is the defining factor. With it, you are ready to do whatever it takes to make a viral video. As you can see, making viral videos on YouTube is a daunting task.

The 5 Most Common Content Marketing Myths

Content Marketing Myths

Over the past few years, many brands have come to realize the benefits of harnessing the power of content marketing. Unfortunately, there are a number of myths that have cropped up along the way. Let us delve into the most common ones:

1. It is cheap

Jay Baer posits that content is different expensive, rather than inexpensive. There is a common misconception among marketers that when compared to other marketing methods, content will be cheaper. Technology has to some extent leveled the ground making both small and big brands to benefit from content. Different brands invest different amounts in content. For instance, Orabrush got very impressive results from a YouTube video that cost them $500 while Neil Patel has to spend 5 figure sums for the free educational content on Quicksprout.

Most content marketing strategies will need consistency in their efforts for them to yield results. This means that content needs a budget allocation. Many marketers allocate at least 30% of their budgets to content. 58% of brands plan to increase their content budgets over the next year.

2. It can be automated

Creation of content that will engage clients requires a great deal of time. Automating this process is however not the way out. The truth is to an extent, we can automate content, for instance, alerts, monitoring on social media and curation. But not everything can be automated. Some of the things that you shouldn’t automate include: content creation and interaction with customers and visitors. You cannot put an auto-response on your comments. Someone needs to be available to respond to your clients, identify complaints, receive the compliments, and come up with ways to address the complaints.

3. It is easy

Content marketing’s main pillar is building trust. This is no mean feat. You can put in a lot of effort and time. It however takes a moment to destroy it. Each piece of content you create must work towards enhancing a good relationship with your clients and building your brand’s trust. You must provide value, engage with your audience, and keep them entertained. Unlike advertising where you create campaigns, they run their course and the results are measured, content entails creation of a lifetime campaign. Transparency and authenticity are essential for building trust. They help cushion your brand should something go wrong.

4. It can be done by anyone

The truth is that everyone does have some knowledge to share, and some of it may be very valid. Unfortunately, not everyone can clearly express themselves in writing. Content creation requires a particular set of skills: extensive and intensive research, a journalistic writing style, some humor, and a way to simplify complex subjects. Other people can be involved in other aspects of content creation, especially the design, product development, marketing and sales teams.

5. You cannot measure it

Measuring the ROI of content marketing is not easy, but it is possible. There are a number of ways and tools to aid in this. There are several metrics that help determine the frequency with which content is consumed and the actions that follow it. Marketing automation software goes a long way in making evaluation of the efficacy of your strategy easier.

6. It is all about news

News is not the sole reason why we need content for sites, blogs and social media platforms. Content aimed at customers and clients needs to be meaningful, shareable and educational. If you need to publish news, package it in a way that is relevant to your audience. For instance, you can do a blog post, like '5 reasons why you need to upgrade to windows 10'. You then need to provide more useful content like the prerequisite requirements, tips and things to look out for during and after installation. This approach systematically leads visitors down the sales funnel and creates interest and loyalty.

7. You cannot sustain it

It is possible to produce quality content regularly. You need to keep finding new and interesting ways to tell the story of your brand. Diversify topics about your brand and business. Find out what your persona’s pain points are and provide solutions using your content. If these means incorporating the services of an agency, then you better pay the price to produce value and engagement to your audience.

Conclusion

As more and more brands begin to harness the power of content marketing, it is important to ensure that you do not fall prey to myths.