Video Marketing



How to Create a Marketing Plan?

How to make a marketing plan

A marketing plan is a guide detailing the contents and scope of marketing activities.

The main contents of a marketing plan (marketing plan) include tasks and objectives, analyze the situation, the development of opportunities, target markets, marketing programs, budgeting, real time give.

5 Tips To Using Email Marketing Effectively

5 Tips To Using Email Marketing Effectively

1. Use cost effective

When comparing between email marketing and direct marketing is email marketing has a great advantage in cost efficiency. A direct marketing campaign can cost three million chips for the letter that carefully printed on paper while email marketing is almost costless but still can "sparkling".

Breakthrough marketing online ideas for small business (P.3)

marketing online ideas

You are trying to market the company's image, develop marketing online? That is very good, but do you know how to internet marketing without spending a big budget?

Breakthrough marketing online ideas for small business (Part 2)

Breakthrough marketing online ideas for small business

Hi, welcome back to our blog!

In part 2, we continue to learn about how to promote your business using online marketing with low budget. If you have not followed the part 1, you can read it here.

Now, let's follow-up part 2!

Breakthrough marketing online ideas for small business (Part 1)

Breakthrough marketing online ideas for small business

You are trying to market the company's image, develop marketing online? That is very good, but do you know how to internet marketing without spending a big budget?

10 ways to marketing effectively on Facebook (Part 2)

Facebook Marketing Youtube AZ

This is the next part of "10 ways to marketing effectively on facebook". We will show you 5 ways to make your marketing strategy become more effectively. Let's see!

10 ways to marketing effectively on Facebook (Part 1)

marketing effectively on Facebook

Currently, Facebook is the largest social network in the world and in US facebook is the hottest social network has supported the US have many attractive games. Every day, about 200 million people log on to Facebook, the average use of 14 minutes / day - a total of up to about 7 hours per month. How to harness effective facebook marketing channel?

16 Online Marketing Tactics With A Low-Cost

16 Online Marketing Tactics that Require Time, not Money

If you are a startup or a small business, you undoubtedly need to market your business. Unfortunately, you may not have enough finances to go for expensive methods. While marketing techniques may not be absolutely free, they could be affordable. Let us delve into online marketing tactics that require time, not money:

The Ultimate Battle of Video Marketing: Facebook vs. Youtube

Marketing is a huge industry and it has been growing in the past couple of years. Given the amount of technological innovations that have taken place, creator-consumer relationships have deepened due to the closeness technology has allowed between the two. Because the market is growing, there is a lot of uniformity going on in terms of how companies market their products. In recent times, however, video marketing has stepped up as the new “it” factor in marketing. The use of a video has been effective in giving the consumer the information they need about a particular brand in a relatively short time and without all the overwhelming text that comes with other types of marketing strategies.

Facebook vs Youtube Video Marketing

5 Essential Steps to Boost your Viral Video Marketing Strategy

Viral Video Marketing Strategy

The process of making a branded video to go viral requires more than trial and error. It involves having a video marketing strategy based on timing, building of an audience, engagement, and distribution. Here are 5 essential steps to boost your viral video marketing strategy:

9 Actionable Content Marketing Tips

9 Actionable Content Marketing Tips for Small Businesses

In a world where marketing strategies are rapidly changing, you need to harness the dynamicity of these shifts for your brand to stand out. The good news is that you can scale your strategy to your needs, options and budget. According to statistics by Kapost.com, only 32% of businesses believe that their marketing strategy is effective. Here are 9 actionable content marketing tips that the 32% are probably using:

Top 10 Funniest Videos Go Viral on Youtube - Video Content Marketing

video marketing, content marketing, email marketing

4 Tips to Maximize YouTube's Marketing Potential

4 Tips to Maximize YouTube's Marketing Potential

To maximize YouTube’s Marketing Potential, you need to go beyond creating viral videos. This is because often, viral videos are just impressive and entertaining, and have little to do with your brand. A successful marketing campaign is best measured by the viewers who convert, rather than the number of viewers who watch a video. Here are 4 tips to maximize your marketing potential on YouTube:

Youtube Marketing for Your Brand: Tactics to up your video marketing game

Promoting a brand anywhere on the internet platform can be a difficult task especially if you do not have the smart know how to go about it. For one, promoting your brand requires lots of SEO knowledge and also knowledge on how you can utilize it specifically to suit your brand. There are different types of SEOs and knowing which one will best promote your brand is a great place to start on the road to brand success. With that said, in this particular discussion, we look at how to use Youtube as a tool to get you the success you are aiming for. Below is an insight.

Youtube Marketing for Your Brand: Tactics to up your video marketing game

A Step by Step Guide on How to Make Money via Affiliate Marketing on YouTube

YouTube is one of the biggest and most popular social media platforms, coming only second after Google in terms of traffic. There are millions of people who watch videos on YouTube every day. This means that if well harnessed, it can become a very lucrative source of income. One of the ways to make money on You Tube is via affiliate marketing. This involves selling products for a commission. Affiliate Marketing with YouTube Videos involves placing affiliate links in the video’s description, which is running affiliate advertisements on YouTube videos.

Affiliate Marketing YouTube

YouTube Video Marketing Trends 2015

YouTube Video Marketing Trends 2015

YouTube Showing Innovation in the 2015 Video Marketing Trends

Video Marketing on Facebook: A Notch Higher

Video Marketing on Facebook

There are a number of changes that are set to take video marketing on Facebook a notch higher. Facebook shared four updates aimed at marketers during Advertising Week this year. Two of them are aimed at video marketing. The ultimate goal is to capitalize on mobile marketing and creating user engagement. The number of marketers on this giant site has increased by 25% since February 2015. There are about 2.5 million active advertisers on Facebook. Let us delve into these pivotal changes:

1. Video in Carousel Format

In 2014, Facebook launched video in carousel format. It is aimed at allowing advertisers to market their products in more creative ways. They are also able to drive actions like visits to their websites, and app installs. The carousel ads are great tools to use to tell your story to your audience as a brand. The carousel format allows you to show multiple links and even images in one ad. Facebook announced the ability to add video to carousel format. Better still, this format is cost effective. For each conversion, you save 30 to 50%, and for every click 20-30%.

Going mobile

The success of carousel links on Facebook led to their extension to ads on mobile apps. The giant site is very much aware of the high level of user engagement on mobile devices, thus the strategic move. It doesn’t stop here as Facebook will continue to build the tools that marketers will need to reach their audiences on mobile devices, and measure the effect of campaigns on mobile.

The ads in carousel format on mobile devices do not support video yet. However, here are noteworthy aspects that could form an important aspect of video marketing on Facebook:
  • They support a maximum of 5 images with links
    The carousel format is ideal for marketers as it grabs attention and it is interactive as well.
  • You can use the format to launch products and even to showcase your gallery
    If you are a software company, you can use this format to take your potential audience through a virtual tour. You can showcase a gallery of the products you are offering or even your previous projects.
  • It comes with insights
    The insights inform marketers about the best performing links in the ad. They also allow Facebook to optimize how the images are ordered, based on expected performance, and user engagement as well. This feature is however optional.

The rationale behind the carousel format

The carousel format was created as a response to the product listing ads on Google, which allowed marketers to show ads based on their view or click history. Facebook utilizes this concept to show a user ads related to their demographic information when they open an app in the Audience Network. You will only pay Facebook for targeting the ad. Facebook also plans to create different algorithms for users who go ahead and purchase after clicking on the ad, and those that only click on the ad. This may mean more cost on the advertiser’s side, but there could be a higher ROI.

2. TRP Buying

This is the second facet to video marketing on Facebook. This concept utilizes the same strategy as the one used to buy ads on TV. A recent research showed that coupling Facebook campaigns with TV ads results in higher audience reach, increased efficiency, and effectiveness as well. Here are some results from the research:
  •  A 19% increase in targeted audience
  •  A 37% increase if the targeted audience are millennials
  •  Facebook impressions are 2 times more likely to reach target audiences when compared with TV impressions.
  •  When exposed to both TV and Facebook ads, the audience showed a 3.2% increase in ad memorability, 22.7% increase in likeability linkage, and 11.5 % increase in brand linkage.
Facebook ads can therefore be bought using a more familiar way to people who have bought ads on TV before – Target Rating Point, TRP. Better still, as a marketer, you can buy, measure and plan both Facebook and TV ads with a target TRP in mind. The TRPs can be bought directly with Facebook.

There are a number of measurement systems:
  •  Digital Ad Ratings: verifies Facebook’s in-target TRP delivery
  •  Total Ad Ratings: verifies the TRP delivery for both TV and Facebook combined

How does TRP work?

How then does TRP work for video marketing on Facebook?

  •  You, the marketer chooses a target audience, for instance females between ages 30 and 50 in Canada.
  •  You then select the number of TRPs you need to purchase. This will be based on the size of your target audience, and your budget of course. For instance, if the females between 30 and 50 in Canada on Facebook are 50 million, 50 TRPs means that you will reach 25 million at one time. If the same population saw the ad three times, then the campaign will have delivered 125 TRPs. You can buy more than 100% of TRPs. The good thing is that you receive support from Facebook’s team. If you do not know what to buy, they will help a great deal.
  •  You will then select from three options. The least-expensive option means that a smaller number of your target audience will be reached, at a higher frequency though. The most-expensive option means that a larger audience will be reached, at a lower frequency though. You can choose to combine the two options for maximal benefits.
  •  If you decide to buy, you will exchange a signed contract between you and Facebook. The campaign then begins in a few days. You can also purchase a campaign 6 months in advance. The TRPs are guaranteed in the contract.
  •  The campaign begins to run and you can begin to receive statistics like consumers reached, and frequency achieved.
  •  At the end of the campaign, a final report is issued. It helps you to see whether Facebook actually met your TRP guarantee.

Conclusion

All in all, video marketing on Facebook can only get better. The above new features are concepts that you can reap from as a marketer. You can tell your story more creatively using carousel format, and combine TV and Facebook marketing. Facebook aims at creating more algorithms to suit marketers. In the mean time, you can exploit these two new features.

The 8 Most Important Content Marketing Metrics

Content Marketing Metrics

Measuring the effectiveness of your content marketing strategy is a facet that every marketer cannot underestimate. After coming up with a marketing strategy that incorporates various aspects, ranging from optimization, customer dynamics, and engagement, you must measure its efficacy and return on investment. Measuring content success is not easy. A single metric cannot give a wholesome conclusion on the success of your marketing strategy. Here are the 8 most important content marketing metrics:

1. Consumption

This is the most essential metric. You can derive it from YouTube insights or Google Analytics. The focus is on:
  •  the number of people who have consumed your content - views or downloads
  •  the channels they use to consume your content
  •  the frequency of the consumption

How to Optimize Video Marketing for Mobile Devices

How to Optimize Video Marketing for Mobile Devices

In recent times, it has become pivotal to optimize video marketing for mobile. Here are some statistics:

A research by Animoto showed that:
  •  55% of consumers will watch at least a video per week, on mobile
  •  48% of millennials only watch videos on mobile
  •  62% of consumers use You Tube to discover
  •  42% of consumers find videos via social media
Most of your customers will engage with your content on their handheld devices. How can you incorporate mobile into your video marketing strategy? Let us delve more into this below:

7 Tips for Launching your Video Marketing Strategy

7 Tips for Launching your Video Marketing Strategy

Video marketing has a myriad benefits, ranging from lead generation, increasing conversion rates, to customer engagement. There are very many tips that shed light on what to do to create videos that can go viral. But how do you go about launching your strategy? Here are 7 tips for launching your video marketing strategy:

1. Allocation of resources

This has to do with budget allocation. How do you allocate adequate resources to your YouTube marketing strategy while doing more with less? To allocate resources, you need to know how much content you need. For instance, you will need content to communicate to your clients at different levels, for instance, from capturing their attention, to engaging them, introducing your brand, to a call to action, to conversion. You also need to upload a new video every few weeks.

One budget-friendly way to produce high quality content is via hiring a dedicated hire, that is, one videographer. You can budget around $1000 every few weeks for shooting and editing of footage, as well as production of one short video. The videographer will probably use his own equipment and lighting, saving you the cost of buying a good HD- quality camera and other sophisticated filming equipment. Alternatively, you can get some basics on shooting, editing and video production. This will save you a lot of resources.

2. Content Packaging

As you launch your video marketing strategy, you need to come up with how you are going to package your content at different marketing funnel levels. You may also decide on the story to tell different categories of people in your audience. When thinking about the story you want to tell, the audience’s preferences must come into play.

If you are uploading the first video on your YouTube channel, you can introduce yourself, your brand, company, product or service. You can then begin to create other videos for other stages of the marketing funnel. Funny videos are able to humanize your brand by bringing pain points to the fore. To build trust, upload video interviews with experts in your niche and product demos too. This way the audience benefits from the knowledge being passed, and your brand benefits as it can be trusted. You can also use personalized videos.

3. Don’t just join the bandwagon

While YouTube marketing presents a great marketing opportunity, it only does so to people who know how to harness its potential. A significant thing to remember as you launch video marketing is that you need to be prepared. Don’t just invest your time and money and begin to upload your videos because other brands are doing it. Revise your goals, and slowly and consistently begin to work on them. Over time, your efforts will begin to bear fruit. Keep studying the different trends and implement them as you keep growing and engaging your audience.

4. Distribution

As you launch your video marketing strategy, remember there are various platforms where you can reach your followers. You need to identify the platforms where your followers are likely to be and come up with a way to engage them there. This means that for your YouTube marketing strategy to be successful, you must incorporate other platforms too. For instance, you can join discussions on Quora, LinkedIn, Facebook and Twitter. This means that you need to either schedule time for each platform, or allocate different platforms to members of your team. This way, your participation will be consistent.

You can also create a campaign on Twitter via ads. You can target a specific location or interest. Quick promote also allows for the promotion of a specific tweet that is already existing on the page instead of running a full ad campaign.

Video marketing entails strategizing on how exactly you will handle these forms of engagement. For instance, you can choose to be beginning a discussion via posting a question once a week. This way, other people will get to identify your brand as familiar and friendly. If you have a video related to the discussion, you can post the link that will direct your potential viewers to your YouTube channel.

5. Study

Before you launch your video marketing strategy, you need to spend time and study what the established channels are doing right. This should come after you have set your own goals and strategized on how to get there. Look at what the types of videos that the successful channels have, the topics addressed, and the type of videos with the most views. You then need to see what can work for your YouTube marketing strategy. Package it in a way that is unique and that will impact on your audience. This is highly dependent on your niche and audience. You can also look at what the other videos in your niche have failed to cover and capitalize on it. Create videos on areas that others have overlooked. They should however be directed at achieving your goals.

6. Tact

Video marketing entails tact, even at the level of launching. You need to include the specific way you will launch your videos. For instance, you may choose to use cover songs, especially if the musician has an impressive voice or even an outstanding rendition of a popular song. Another way to go about this is by showcasing skill. You can showcase your employees’ skills, for instance, hard work, video editing, ingenuity, and creativity. You can also use annotations or even end one video with the beginning of another. This suspense will lead your viewer to look for the other video and watch it. It is all about ingenuity. You can come up with your own ideas.

7. Basics

Your YouTube marketing strategy will only launch well if you get it right from the basics. Ensure that you fill out as many details as possible: the channel name, profile details, description, as well as other fields like 'about me'. You need to customize your channel ensuring that it has a unique look, a logo and meta descriptions.

After putting all these factors into consideration, you are ready to launch your strategy. You can begin to implement it by uploading videos and distributing them.

Conclusion

All in all, video marketing has a number of benefits. Beyond knowing how to create good videos, and what to do to make them viral, factor in the above tips as you launch your video marketing strategy.