Video Marketing

The Ultimate Battle of Video Marketing: Facebook vs. Youtube

Marketing is a huge industry and it has been growing in the past couple of years. Given the amount of technological innovations that have taken place, creator-consumer relationships have deepened due to the closeness technology has allowed between the two. Because the market is growing, there is a lot of uniformity going on in terms of how companies market their products. In recent times, however, video marketing has stepped up as the new “it” factor in marketing. The use of a video has been effective in giving the consumer the information they need about a particular brand in a relatively short time and without all the overwhelming text that comes with other types of marketing strategies.

Facebook vs Youtube Video Marketing

A Step by Step Guide on How to Make Money via Affiliate Marketing on YouTube

YouTube is one of the biggest and most popular social media platforms, coming only second after Google in terms of traffic. There are millions of people who watch videos on YouTube every day. This means that if well harnessed, it can become a very lucrative source of income. One of the ways to make money on You Tube is via affiliate marketing. This involves selling products for a commission. Affiliate Marketing with YouTube Videos involves placing affiliate links in the video’s description, which is running affiliate advertisements on YouTube videos.

Affiliate Marketing YouTube

16 Creative Ways To Make Money On YouTube

YouTube has around 1 billion users every month, and there are 1 million creators in its Partner Program. There are a number of ways in which you can make money on this giant site, provided that you package whatever you have to offer in a way that is appealing to the target audience. Let us delve into some of the creative ways to make money on YouTube:

1. Creating products and promoting them

You can create products and promote them, including apps, music, ebooks, or even art work. You can do this by adding them to a shopping cart and then creating videos about them, which you upload on YouTube. You need to add a link to your video’s description.

2. Creating a web TV series

This is ideal if you enjoy telling stories. You can create a drama or comedy series, or even talk shows.

3. Monetizing your videos with the YouTube Partner Program

To do this, enable your YouTube channel for monetization. This option allows you to earn some income via advertising. You get paid after every 1000 views on your videos. To monetize your channel:
  • Visit the monetization tab on account settings
  • Click 'enable my account'
  • After clicking, you become a YouTube partner
  • You then need to verify your channel via visiting This will allow access to some features like, series playlists and YouTube live.

4. Test-marketing your products

YouTube is an ideal source for market research. If you have an idea, you can test it here and discover whether it will become profitable or not. The views and comments on your videos will reflect your idea’s feasibility. The audience can also help you improve on some of the aspects of your idea. If your product needs funding, for instance, creating some videos is better before you create a campaign on

5. Starting a competition

If you have a video, you can start a remix competition, just like Mariah Carey’s Fan Club. If you can make the competition exciting, and have a great reward, your company or project will get a lot of exposure. Make it a win-win situation, where your contestants win something, and you gain viewers or traffic.

6. Directing Traffic to your site or blog

YouTube is an ideal way to increase traffic on a monetized blog or website. Google’s Creator Playbook will come in handy. After set up, you can actually repackage some content into videos or even create new videos. Ensure that you link to your site in the first line of your video’s descriptions.

7. Selling products as an affiliate marketer

This is one of the most creative ways to make money on YouTube especially if you have no website or products to sell. You can sell other companies’ products, including large companies like Amazon and eBay. Joining an affiliate network like Commission Junction (CJ),, and ClickBank is also a good option. To sell these products, all you need to do is review the affiliate companies’ products or create 'how to' videos and upload them on YouTube.

8. Sharing your knowledge via tutorials

If you have some knowledge, create video tutorials. Whether it is beauty tips, how to make money online or even how to prepare some cuisines.

9. Uploading videos of your child or pet

There are people who have made stars out of their children or pets, for instance the 2 cats, Lil Bub and Grumpy cat. You could follow suit. The next time your child has a funny look on their face or your pet chases your child’s pet frog, just shoot the video and upload it on YouTube.

10. YouTube Rentals

This is one of the most recent creative ways to make money on YouTube. Content creators offer their content for rent. They then share a portion of the profits that YouTube makes. However, YouTube is yet to clarify whether this service will be available to all users.

11. Signing up your own sponsors

If you have a substantial audience, sign up sponsors for your programs who may want to advertise their products and services.

12. Going freemium

This concept entails giving away free content, and holding back some of the best behind a paywall on your website. Some of the people could visit your site and pay for the exclusive content.

13. Making sponsored videos

This is referred to as product placement or live reads. If your video has very many views, companies can feature their products on them. Companies will contact you and offer their products for you to recommend on your videos.

14. Settings annotations to link iTunes

This works if your channel has no copyrights. Enable your annotations to link to iTunes or Google Play. To do this, set 'enable' on annotations and add it on your video. You can then begin selling downloads.

15. Ensuring YouTube content ID fingerprinting

This option allows YouTube to match every time your content is used. This brings in more revenue. If your distributor does not offer this, you can use a service like INDmusic or Audiam. This is however ideal for the music niche.

16. Licensing companies

There are companies that help artistes on YouTube to license their songs for a low rate, for instance, Audiosocket and CueSings.


It is important to know how you will receive your payments after utilizing some of the creative ways to make money on Youtube. You can monetize your YouTube channel without linking an Adsense account, but you have to associate it with an approved AdSense account to get paid, and access the earnings in YouTube analytics. If you already have an Adsense account:
  • Visit the monetization tab in the YouTube account settings
  • Follow the instructions
  • This will link the AdSense account to your YouTube account.

All in all

YouTube Partner’s head, Bing Chen attests that there are thousands of people who are cashing in on the various creative ways to make money on YouTube. He further adds that these people are from every walk of life. The truth is that most of the successful people on YouTube are just average, every day people, who had some courage to utilize their talents and ideas.

If you have any other creative ways, please share for everyone by comment below, I will add it to this article. Thank you so much!

A step by step guide on How to Make Money by being a Youtube Partner

It is possible to put your brand, service or product on YouTube and expose it to millions of viewers. This exposure ultimately helps you to make money by being a YouTube partner. Through the YouTube partner program, you can make money via paid subscriptions, merchandise and advertisements. You can also take advantage of the variety of features, programs, and resources provided by YouTube to help your build your audience. It is into this that we now delve.
How to Make Money by being a Youtube Partner

How to make money with YouTube Partner

To make money as a Youtube partner, you need to create and publish videos on your YouTube channel, and build an audience. Every time someone views the video, either a banner display ad, referred to as an Overlay In Video ad or a short ad (like what you see in TV commercials) is played just before the video begins to play. Banner ads are also displayed on the You Tube channel.

How to Make Money on Youtube 2015? Become a Youtube Partner !

How to Make Money on Youtube 2015? Become a Youtube Partner !
Make Money On Youtube 2015
Basically YouTube is a worldwide social network where people upload their videos and pictures for other to view or download them and in return earn money. People monetize uploads on YouTube using Google AdSense, affiliated marketing, cost per action offers and pay per download. YouTube gets billion of viewers all over the internet on daily basis and shares the revenue earned from the viewers with its users who are referred to as YouTube partners. If you have a passion in creating videos, then YouTube is the place.

Everything you need to know about YouTube Copyright

For a long time now, YouTube has been a rich source of videos and audio. It's where you head to whenever you want to watch a movie preview, a song, or any other media content. However, since Google took ownership of this mega media portal, it has changed things completely, and now we're just left wondering what happened to the YouTube we used to know.

 YouTube Copyright everything you need to know

A step by step guide on how to make money via Google Adsense on Youtube

After creating a Youtube channel, consistently uploading high quality videos, and even engaging your audience, it is possible to begin to make money on Youtube. You can earn money with Google Adsense on Youtube. This is what this article is going to tackle – where to start, and the steps that will help you do so successfully.

how to make money via Google Adsense on Youtube

Before we delve into how to make money with Youtube videos, it is important to understand what Google AdSense is and how it works.

An overview of AdSense

AdSense is Google’s primary advertising engine. It is used on Google’s sites and even partner sites, for instance, Youtube. Through the service, Google matches relevant advertisements with Youtube channels. This reduces the work of establishing relationships with various companies who would be interested in advertising their products on your channel, as this is automated via AdSense.

How AdSense works

In a nutshell, you get paid when viewers click on an advertisement on your Youtube channel or even on one of your videos. Advertisers usually bid on the advertisement space on videos provided by Youtube channels that are monetized. The highest bidder gets their advertisement shown in a banner, or in a pre-roll video on your videos or in the side bar on Youtube channels. When a viewer clicks on a video advertisement, the company that owns the advertisement is charged, and you receive a percentage of the money that they have paid to Google for the ad space.

How to earn money with Google Adsense on Youtube

A single view will only earn you a few cents. However, if many people view the pre-roll advertisements or click on the banner advertisements, this can add up to a substantial amount. This means that you must work to build a large audience. This way, more people will become interested in the products or services being advertised.

1. How to set up for monetization

To make money on Youtube with Adsense, you need to set up your channel and videos for monetization. You need to be a Youtube partner to do this. You must also check to ensure that your channel is eligible. If you live in Russia, Ukraine, or Turkey you must apply to become a Youtube partner.

a. Enabling your channel for monetization

  •  Go to your account settings
  •  Open the monetization tab
  •  Click 'enable my account'
  •  If your account is not eligible, this option will be unavailable
  •  Follow the steps and accept the monetization agreement.

b. Monetizing the videos

Ensure that the video meets the video monetization criteria. There are two options. You can enable monetization during upload or after.

* During upload
  • Click the monetization tab on the upload page
  • Check 'monetize my video'
  • Select the ad formats you want to enable for the video
  • Click 'save changes'
The video goes through a standard review process before ads begin to appear. You could be asked to submit information to prove that you have the rights to use the content. Ensure that you do not set the video to 'private unlisted' as it will not be available to the public.

* After upload
  • From the channel video manager
  • Locate the video
  • Click 'edit' or '$'
  • On the monetization tab, check 'monetize my video'
  • Select the ad formats you will enable for the video
  • Save changes

2. How to link your Youtube channel with an AdSense account.

In order to make money With Youtube Videos via Adsense, the last step entails linking the channel with an Adsense account. The former requires you to input payment information and tax information as well, for example, a social security number or an employee ID number (EIN). You can create an Adsense account or link your channel to an already existing one. However, this account must be approved.

If your AdSense account is already approved:
  • Go to the 'monetization' page on your channel settings
  • Go to 'How will I be paid?'
  •  From the AdSense association page, follow the next step
  • Select 'yes'
  • Go to Google account 'sign in'
  • Choose the Google account you want to choose
  • Enter its password
  • Accept the association
  • Wait for your account to be activated
You will then receive a message in your Youtube Account to inform you that your Adsense account has been linked to your You Tube channel. It could take up to 48 hours for the 2 to be linked.

Tips to make money on Youtube via AdSense

After ensuring that your channel and videos are monetized, and that you have linked your channel with an AdSense account, here are tips to ensure that you actually earn money with Google Adsense on Youtube:

- Growing your audience

As aforementioned, you need to grow your audience, if you are to make money with Youtube Videos via AdSense. Before you even think of monetizing your channel and videos, ensure that you have an audience of at least 5,000 subscribers, 1,000,000 upload views and 50,000 channel views. You can be accepted with less, but these statistics will increase your chances of being accepted. Moreover, these numbers will also increase the chances of the ads being clicked on, increasing your revenue.

- Posting regularly

If people like the videos, they will seek fresh content. If they share the videos, more viewers will visit your channel, increasing the chances of them clicking on the ads, thus increasing your chances to earn money with Google Adsense on Youtube.

- Being professional

One way of being professional is via creating a brand name for your videos. Viewers will remember how to find your work. Creating a website also adds to the professionalism.


You now have the entire procedure of how to make money With Youtube Videos via AdSense. It is not easy, but it is worth it. When working with Youtube, always ensure that the content you use is not copyrighted by others. This includes background music. To make money on youtube, always use your own ideas. Something else that you must never do if you want to earn money with Google Adsense on Youtube is clicking on your ads to increase your revenue. This could result in being banned from using AdSense, losing your platform to make money With Youtube Videos.

Ok. If you have any questions, please comment in the area below. Thank you so much!

Youtube SEO: Make millions of dollars on YouTube today

YouTube is the latest frontier in marketing brands and companies. Internet access is pervasive at the moment and that means many marketers are swirling around the huge opportunities that the online market is promising. The online community is very fickle, it is ever in a state of flux. One cannot afford to drop the ball in their marketing strategies and how they package their content. The presence of a world of options online makes attention spans of clients very short and they can just jump over to the next material if they are not impressed. The immediacy of the online market makes it crucial for one to have their company, their products and brand visible on YouTube whenever someone browses online.

Youtube SEO: Make millions of dollars on YouTube today

The fact is that the YouTube space is a crowded space with limitless potential. Every marketer wants a bite of the cherry that are visitor’s views. One wants as many visitors and views as possible to make your brand number one on YouTube SEO. Having one’s video optimised on YouTube will ensure that out of the millions of videos posted, that theirs will be the one which will stand out and which people will watch. One should take their time to optimize their videos for SEO so that traffic will be concentrated on their videos. One cannot just sit back and hope that their video goes viral while this is possible the possibilities are usually slim and a lot of work goes into it anyway.

So how does one ensure that their video is the one everybody is watching on YouTube? The main aim of YouTube SEO is to make sure that when people search videos, one’s video is visible and highly ranked. It makes it easy for more and more users to explore one’s content once their video is already set up to be searched for. Some of the most important signals which determine one’s video traffic. There is the number of likes and dislikes, tags, audience retention, length of the video, number of subscribers, the comments left behind, title tag information and keywords. YouTube will use this information to rank one’s video and rank it. For one’s video to get leverage and traffic on their videos, they need to write long video descriptions. The descriptions should be lengthy because the more YouTube knows about the video, the easier it will be to capture a target keyword. One should have a keyword-rich description so that it can be ranked and several options are given to those people who want to views one’s content. If one wants their video o be ranked highly via SEO on YouTube, they should encourage people to like and subscribe to their video and channels. The more likes and subscriptions one gets, the more attention is created around their videos. One can ask their viewers to like and subscribe to their videos. This is done by throwing a persuasive call of action so that people can subscribe at the end of the video. Of course part of marketing is being persuasive and convincing and if one can woo people to subscribe and like their videos, then that will be a major score and YouTube will notice the numbers before ranking it. This step is definitely important because YouTube puts a lot of emphasis on user experience signals and it does not use backlinks. If people subscribe in droves to one’s video, it will send a message of intent to YouTube that they have a valuable video.

Online communities like LinkedIn, Facebook and Reddit are instrumental in YouTube Marketing strategies. If one shares their videos consistently on these platforms the potential to benefit from them is immense. Getting views from these virtual communities will boost one’s stature on their way to YouTube SEO. Sharing of one’s videos in online communities will garner audience retention which is one of the key goals of spiking one’s video views and high ranking on the video sharing site. Platforms like Facebook are good in that if a user likes a video, they will share it and it will soon become widespread if it is exceptional.

One should dedicate themselves optimizing around video keywords. It is one thing for a video to be ranking high on YouTube but it is a totally different league if one’s video is doing well on both YouTube and Google. SEO works magic when on google, the keyword of one’s video appears among the search options. Video Keywords tend to have to have their video results shown on Google’s first page. If someone is browsing and they are not interested in an article about a product or service, they can simply view the video that concerns that products on YouTube but having searched for it on Google. This increases one’s video’s chances of gathering a lot of views. To get one’s video ranked on Google and YouTube, one should ensure that their choice of keyword makes their video results appear on the first page of google.

One should be able to organise their videos into a playlist. This makes it convenient for someone who wants to view all of the content that they have to offer. One should not just have a playlist for the sake of it but they should ensure that that playlist is keyword rich for YouTube to notice what one’s video is all about. The video should be organised into categories about one’s business or what they are marketing. For example “5 reasons to visit Pinnacle Hotel”, another video on the playlist could be “Gym treats at Pinnacle Hotel.”

This should be the ultimate YouTube SEO guide for those venturing into marketing their services and products online. The competition is tight and people are getting more creative, one should not be left behind as the market grows larger with a limitless space which cannot be exhausted. Personal brands, businesses and individuals are cashing in daily from YouTube because they have learned the ropes of doing business online. It is about angling for one’s market and capturing them and putting one’s ventures at the front seat, it all begins with one view, one click and one could be swimming in millions of dollars.

Affiliate Marketing With Youtube Videos

YouTube Affiliate Marketing is a Weapon!- Steps to Leverage the Power of YouTube While Maximizing Your Affiliate Profits

How to Earn Money on YouTube

YouTube is at the moment the biggest video sharing connection. Millions of persons upload their very own videos on YouTube as they monetize them through Google AdSense. This is no myth that YouTube hits billions of reviews and views on a daily basis as it share its high revenue with the all users, which are well known as the YouTube partners plus comes under its partnership program. Follow this guide to earn money with your videos. It's easy!


The first thing people see when they search for a specific video is the video’s thumbnail. It is essentially what they use to judge the video; whether or not they would like it. Essentially, it is judging a book by its cover. However, the thumbnail doesn’t have to be the single thing that carries your video in a list of search results. Like more or less all other online content, proper use of search engine optimization is key to posting a video on YouTube.

Youtube SEO Tools

This applies to the video’s title and its description. After all, before watching a YouTube video, we generally first look at the thumbnail to see if it’s interesting and then read the description to know if it’s what we are looking for. Of course, this comes after first searching for the video itself—and this means typing in certain keywords, which are usually contained in the title. So, search engine optimization is an important tool you need to use before publishing a YouTube video.

Chances are, people won’t search for your video directly (unless you can somehow tell them). They will search for something in general and the only way your video will be included in the first few search results is if it is optimized to do so. This means in order for it to be a related video, you have to ensure its keywords are configured in such a way that it is relevant to the search. You obviously want your target audience to see your video, which is why you need to ensure it is among those said audience regularly searches for.

There are times when you have searched something on the internet and at the very top (or close to it) of the search results, you saw a bunch of YouTube videos. This is another advantage of YouTube videos on Google’s Universal Search tool. Most of the time, you will see these videos come up when you search for tutorials or instructions on how to do something. This is probably because somehow Google knows that videos are the best way to teach something. Or, it could also be because the videos are optimized so well for the search engine, they just have to be close to the top of the index of results.

Internet users will only pay attention to something that stands out—this is because the results come in the hundreds of thousands and we generally want what we are looking for as fast as possible. This is human nature. Your video will rank well if it is relevant enough. It can only be relevant if it has been configured that way. The only way to configure it into relevancy is through search engine optimization. The title and description of said video has to be clear and, in most cases, concise. Once the user has identified it as relevant, he/she would probably only click on it if he/she sees it as useful. This will only happen if the video can attract the user to itself. This is probably where the description comes in. The most important thing for you, however, is to ensure your video is relevant and always near the top of search engine results. After that, you need not worry because it will definitely get views.

To ensure your video is always among the relevant or related ones, you will need to learn about search engine optimization. Listed in detail below are five SEO tools you need to use before publishing a YouTube video:

1. Specific Key Phrases

By using specific keywords and key phrases, you are giving your video a tool that will give it a good rank in search results. However, when you do so, you must ensure that said keywords and key phrases are not overly competitive. If they are too competitive, your video will sit with other low-ranking videos and generate little to no traffic at all.

You can learn more about this by taking a look at the auto-complete search results. The auto-complete feature comes to the fore when you start typing something in the search bar and before you have even finished typing, various phrases come listed just below the search bar. This is a good way to learn the most common key phrases and keywords people tend to use in their searches.

2. Monitor your Content

The best way to do this is by creating a marketing dashboard that will archive and monitor your content for you. The best tool for this work is probably Cyfe, which can optimize your video for Twitter, Google Plus and other search results—as long as users’ searches mention your key phrases.

3. Research Other Similar Videos

If you want to post something on YouTube and you want it to stand out, you need to understand what is already in place for the videos that currently rank atop their respective search criteria. This means you have to first search for other videos (most probably videos like yours) to see what is working for them and what would not work. It is probably a good idea to also go to the very last result on the very last page (or somewhere close to it) to see what that video has and/or lacks for it to rank where it does.

You should also learn what the best YouTube videos contain in terms of thumbnails and names. A lot depends on a name as well as a video’s thumbnail. You should learn what the best ranking videos have in their names and what their thumbnails contain. You should learn why their thumbnails are so attractive to viewers and learn how to apply that concept to your own video.

4. Can your Video Answer Questions?

Sometimes people type out questions into the search bar and they are answered with a list of videos to choose from. This is not because Google (or YouTube) is so intelligent as to interact with the user. It is down to keywords and key phrases.

Using SerpStats is a good way to know the kinds of questions people generally ask YouTube and/or Google. You can use this to judge if your video can answer these questions and optimize it to do so. Also, you can use this tool to create more videos in future.

5. Research Trends

A tool like /Explore is a good source of some of the most current and trendy keywords and key phrases you can hope to find on the internet. Using this tool can assist you in broadening your research on keywords in order to broaden the information given in your videos. It is also a good way to learn about hash-tags and all the best trends that you can use to incorporate in the optimization of your video.


The growth of your business depends on the use technology. Companies that have embraced social media platforms like facebook, twitter, instagram as well as youtube to market their products have continued to perform better over years. Our greatest interest in this discussion is the use of Youtube to market products. Youtube optimization is one of the leading tactics when it comes to local search engine optimization. The technique is very effective in the local business setting because most of them do not create nor publish video promotions but instead they seek for help. Before you think about the technical tips that will help you to optimize your videos on Youtube, you need to look at the content itself. Despite the fact that our tips will benefit you regardless of the video you are going to post on youtube, the will have an added advantage if you post a compelling video. In other words, the subject matter and the way convey greatly determine of your success on Youtube. With many poor quality as well as low-resolution videos being posted daily, you can take advantage by coming up with excellent videos that will make you to stand out from the rest. Whether one is going to watch the video alone or share it with some of the friends, quality is very important and that why we have outlined for you 10 tips for using youtube to kill at local SEO.


1. Utilize on the description field provided fully

You can mention your name, mobile phone number and address in the description text provided by Youtube. The description field is quite generous because apart from describing the video, you can add more information about yourself or any other thing that you feel will help identify you. Furthermore, you can write a short and clear biography about your company so that you increase on its popularity across the globe.

2. Tag your videos

You can have the location of your business or its category as the tag for your video before posting. The keywords tagging is one of the best ways of Youtube optimization hence you need to pay great attention on the same if at all you want to do better than others do.

3. Link your videos to your business

Before posting any video on youtube, ensure that you add a link to your business so that anyone who wants to know more about the products can easily check for the same without having to waste time looking elsewhere. In most cases, these links are automatic and Youtube does not make any follow up on them.

4. Relate your video with the Google places listing provided elsewhere

Adding a video to the business listing for the different Google places will also help in Youtube optimization. While including the URL on the Google places, remember to use the entire URL however long it may look since shortening will only lead viewers to the wrong destination thus leading to loss of potential customers.

5. Associate your videos with the nearest Google+ local page

Adding your videos to Google + local page will also help in optimizing your business on youtube. After adding the video, you can ask your employees and other stakeholders to share the same with their friends and other people within the industry. The more shares you will have by the end of the day, the more popular you will become as a business.

6. Ensure that you Geotag the videos

You need to Geotag the videos to associate them with the geocoordinates of your business. To geotag, you simply go to the advanced settings of your video on the video manager. You will come across a search options provided by youtube. Enter the address of your area and then click on search. You location will pop up on a small map that allows you to refine the location by simply dragging the site’s pinpoint maker. After saving the changes, youtube will convert the information about your location into longitudes and latitudes for storage. Any other thing related with the video you have posted will remain relevant. As long as the Google’s video manager interface does not stop to collect data, there is that possibility of having your data back.

7. Embed the videos

You can embed your videos on your website page or blog if you have one for your business. The number of embeds realized is yet another factor that indicates your popularity. As many marketers keep asking whether it is good to host their videos on their websites or have them on Youtube instead, you need to understand Youtube housing has more benefits.

8. Promote of the videos

Apart from uploading the videos on youtube and sitting back waiting for people to view them, you can promote them on different social media platform like facebook, twitter, tumblr as well as Google + just to mention a few of them. The more you promote the video on different platforms the more potential customers you will reach.

9. Include your name, phone number and address on the video

Including your name, phone number and address at the end of the video will make it easy for one to recognize you. If you have a URL then you can equally include it on the video. While giving these details ensure that they are accurate to avoid channeling traffic to another website without knowing.

10. Add your name, phone and address to your audio

This is slightly different from adding details to your video. Adding these details to your audio will be a good idea since sometimes Youtube converts them automatically into text transcripts with help from Google systems. This will only happen if your videos on youtube have recognizable speeches.

In summary, youtube optimization is among the leading social media marketing tactics that you can use to promote your products. To achieve this, you need to promote your videos, embed them and relate them with Google + local page among other techniques. In addition, you have tag your videos and provide your name, phone as well as location at the end so that anyone interested in any of your products can reach within the shortest time possible. If you have a URL then you can include it as long as you write it in full because shortcuts may not lead potential buyers to your website.