Video Marketing



Video Marketing: How to Push A Video Go Viral?

Gone are the times when a promotional video could go viral quite simply by its awesomeness. But with billions of videos published on YouTube as well as other major online video sharing platforms, just how can you push a video go viral? Well then, here are some vital tips that can enable you to get the most out of your online viral video marketing campaigns at all times. These are the sorts of vital tips, which will let you create promotional videos that will be able to significantly boost your business’s online brand awareness in a stress-free manner. However, let us first take a closer look at just what viral marketing is, and how it operates.
video marketing, content marketing, email marketing

Table of contents

Tracing The Most Reliable Social Media Platforms For Your Business

Best Social Media Platforms For Your Business

Marketing experts often suggest that for a person to increase their brand presence, they should be active on social media. While this is true, unless you have a social media expert to run your campaigns, you hardly have time to make a presence on all social media platforms. To make your online marketing experience easier, here is a review of the two top social media platforms: Facebook and Google plus.

Facebook Marketing: Strategies & evaluate the effectiveness


Facebook Marketing

If you do not have a strategy and clear objectives for their facebook fan page, you will miss a great benefit when using social media. A facebook marketing strategy should not split a separate section; it should be aligned with the overall marketing plans. Read more articles about Facebook Marketing are nothing to understand more about definitions, tools and methods for deploying Facebook marketing your business.

10 ways to marketing effectively on Facebook (Part 2)

Facebook Marketing Youtube AZ

This is the next part of "10 ways to marketing effectively on facebook". We will show you 5 ways to make your marketing strategy become more effectively. Let's see!

10 ways to marketing effectively on Facebook (Part 1)

marketing effectively on Facebook

Currently, Facebook is the largest social network in the world and in US facebook is the hottest social network has supported the US have many attractive games. Every day, about 200 million people log on to Facebook, the average use of 14 minutes / day - a total of up to about 7 hours per month. How to harness effective facebook marketing channel?

The Ultimate Battle of Video Marketing: Facebook vs. Youtube

Marketing is a huge industry and it has been growing in the past couple of years. Given the amount of technological innovations that have taken place, creator-consumer relationships have deepened due to the closeness technology has allowed between the two. Because the market is growing, there is a lot of uniformity going on in terms of how companies market their products. In recent times, however, video marketing has stepped up as the new “it” factor in marketing. The use of a video has been effective in giving the consumer the information they need about a particular brand in a relatively short time and without all the overwhelming text that comes with other types of marketing strategies.

Facebook vs Youtube Video Marketing

'Face Dance Challenge' - Fun app with your facial expressions

Face Dance Challenge - viral app marketing, video marketing, content marketing
Hillarious app challenges you to make emoji expressions in time to a beat, and it's gone super viral.

"Don't Stop Eighth Note", a funny voice control game making crazy netizens

Eighth Note Don't Stop Voice funny game 2017
LOL!! You should try this with your voice 😂😂

Video Marketing on Facebook: A Notch Higher

Video Marketing on Facebook

There are a number of changes that are set to take video marketing on Facebook a notch higher. Facebook shared four updates aimed at marketers during Advertising Week this year. Two of them are aimed at video marketing. The ultimate goal is to capitalize on mobile marketing and creating user engagement. The number of marketers on this giant site has increased by 25% since February 2015. There are about 2.5 million active advertisers on Facebook. Let us delve into these pivotal changes:

1. Video in Carousel Format

In 2014, Facebook launched video in carousel format. It is aimed at allowing advertisers to market their products in more creative ways. They are also able to drive actions like visits to their websites, and app installs. The carousel ads are great tools to use to tell your story to your audience as a brand. The carousel format allows you to show multiple links and even images in one ad. Facebook announced the ability to add video to carousel format. Better still, this format is cost effective. For each conversion, you save 30 to 50%, and for every click 20-30%.

Going mobile

The success of carousel links on Facebook led to their extension to ads on mobile apps. The giant site is very much aware of the high level of user engagement on mobile devices, thus the strategic move. It doesn’t stop here as Facebook will continue to build the tools that marketers will need to reach their audiences on mobile devices, and measure the effect of campaigns on mobile.

The ads in carousel format on mobile devices do not support video yet. However, here are noteworthy aspects that could form an important aspect of video marketing on Facebook:
  • They support a maximum of 5 images with links
    The carousel format is ideal for marketers as it grabs attention and it is interactive as well.
  • You can use the format to launch products and even to showcase your gallery
    If you are a software company, you can use this format to take your potential audience through a virtual tour. You can showcase a gallery of the products you are offering or even your previous projects.
  • It comes with insights
    The insights inform marketers about the best performing links in the ad. They also allow Facebook to optimize how the images are ordered, based on expected performance, and user engagement as well. This feature is however optional.

The rationale behind the carousel format

The carousel format was created as a response to the product listing ads on Google, which allowed marketers to show ads based on their view or click history. Facebook utilizes this concept to show a user ads related to their demographic information when they open an app in the Audience Network. You will only pay Facebook for targeting the ad. Facebook also plans to create different algorithms for users who go ahead and purchase after clicking on the ad, and those that only click on the ad. This may mean more cost on the advertiser’s side, but there could be a higher ROI.

2. TRP Buying

This is the second facet to video marketing on Facebook. This concept utilizes the same strategy as the one used to buy ads on TV. A recent research showed that coupling Facebook campaigns with TV ads results in higher audience reach, increased efficiency, and effectiveness as well. Here are some results from the research:
  •  A 19% increase in targeted audience
  •  A 37% increase if the targeted audience are millennials
  •  Facebook impressions are 2 times more likely to reach target audiences when compared with TV impressions.
  •  When exposed to both TV and Facebook ads, the audience showed a 3.2% increase in ad memorability, 22.7% increase in likeability linkage, and 11.5 % increase in brand linkage.
Facebook ads can therefore be bought using a more familiar way to people who have bought ads on TV before – Target Rating Point, TRP. Better still, as a marketer, you can buy, measure and plan both Facebook and TV ads with a target TRP in mind. The TRPs can be bought directly with Facebook.

There are a number of measurement systems:
  •  Digital Ad Ratings: verifies Facebook’s in-target TRP delivery
  •  Total Ad Ratings: verifies the TRP delivery for both TV and Facebook combined

How does TRP work?

How then does TRP work for video marketing on Facebook?

  •  You, the marketer chooses a target audience, for instance females between ages 30 and 50 in Canada.
  •  You then select the number of TRPs you need to purchase. This will be based on the size of your target audience, and your budget of course. For instance, if the females between 30 and 50 in Canada on Facebook are 50 million, 50 TRPs means that you will reach 25 million at one time. If the same population saw the ad three times, then the campaign will have delivered 125 TRPs. You can buy more than 100% of TRPs. The good thing is that you receive support from Facebook’s team. If you do not know what to buy, they will help a great deal.
  •  You will then select from three options. The least-expensive option means that a smaller number of your target audience will be reached, at a higher frequency though. The most-expensive option means that a larger audience will be reached, at a lower frequency though. You can choose to combine the two options for maximal benefits.
  •  If you decide to buy, you will exchange a signed contract between you and Facebook. The campaign then begins in a few days. You can also purchase a campaign 6 months in advance. The TRPs are guaranteed in the contract.
  •  The campaign begins to run and you can begin to receive statistics like consumers reached, and frequency achieved.
  •  At the end of the campaign, a final report is issued. It helps you to see whether Facebook actually met your TRP guarantee.

Conclusion

All in all, video marketing on Facebook can only get better. The above new features are concepts that you can reap from as a marketer. You can tell your story more creatively using carousel format, and combine TV and Facebook marketing. Facebook aims at creating more algorithms to suit marketers. In the mean time, you can exploit these two new features.

How to ace video marketing: Influencers

Video Marketing

Influencers can help amplify your content, thus are a crucial part of your video marketing strategy. So, what types of influencers can help you ace your marketing strategy? How can you fully utilize each type? Let us delve into this below:

1. Top fans

Before you begin looking for celebrities to feature in your videos, begin from what you already have: your YouTube community. Are there any influential members? These fans watch your videos, like, favorite them, comment often and have even subscribed to your channel. You need to develop a relationship with such fans. Better still, YouTube has a tool for channels with over 1000 subscribers. This tool is called 'Top Fans'. This tool together with the Google+ page will help you discover your biggest fans so that you can begin to connect with them. Moreover, you can see their demographics, recent comments, an 'engagement score' (favorites, new subscriptions, comments, and likes) and even how long they have been following your channel.

Mastering Facebook’s Video Marketing Algorithms

Facebook Video Marketing

Video marketing is really changing many aspects of Facebook marketing. There are around 4 billion views daily, rivaling the biggest video social media platform, You Tube. People spend a lot of time on Facebook, thus the sudden spike in views.

Top 8 Actionable Tips for Marketers to Improve Traffic to their Website

Tips for marketer improve web traffic

Marketers and business owners should note that some of the tips discussed herein will not give immediate results, but a majority of the strategies have proved to be effective within shorter periods than expected.

1. Advertising

This one looks so obvious but how it is done plays a major role in directing traffic to your site. There are 3 options:
  •  Social media advertising
  •  Display advertising
  •  Paid searches

How to Create Funny Videos

Marketing Online with Funny Videos

Funny videos lead to consumer engagement and can raise the social currency of a brand, especially if the brand prominently features in the video or is 'baked into the joke'. This is because viewers tend to share funny content, thus it is very easy for it to become a viral video.