Video Marketing

5 Tips To Using Email Marketing Effectively

5 Tips To Using Email Marketing Effectively

1. Use cost effective

When comparing between email marketing and direct marketing is email marketing has a great advantage in cost efficiency. A direct marketing campaign can cost three million chips for the letter that carefully printed on paper while email marketing is almost costless but still can "sparkling".

Do you know what is Email Marketing?

What is Email Marketing

You have heard of everyone talking about email marketing on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, touches specific key markets, and is both cost-effective and environmentally friendly. However, what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spending the time maintain an email list?

5 Online Marketing Trends for the Future

5 Online Marketing Trends for the Future

Online marketing trends change very quickly. You therefore need to stay up to date on what is trending in your niche. These changes also mean that the audience is becoming more reachable. Some of the techniques were very new. They have however been used by some companies and people, and their effectiveness can now be seen. Here are the trends that will form a bulk of online marketing in the future:

1. Going Mobile

As a marketer, you need to reach your customers where they are. A recent research showed that businesses that fail to optimize their sites or landing pages for mobile result in a $1 trillion loss in sales. Your site, landing pages, emails, and even campaigns should all be mobile friendly.

2. Content marketing

Content marketing establishes you and your brand as an authority. It creates a connection with your audience, and increases their confidence in your brand too. It is also helpful in SEO and search rankings. Here are some formats for content:
  •  Dedicated social media posts
  •  Infographics
  •  Video
  •  Blog posts
  •  Interactive quizzes
  •  SlideShares
  •  Ebooks
  •  White papers