Video Marketing



Breakthrough marketing online ideas for small business (P.3)

marketing online ideas

You are trying to market the company's image, develop marketing online? That is very good, but do you know how to internet marketing without spending a big budget?

Breakthrough marketing online ideas for small business (Part 2)

Breakthrough marketing online ideas for small business

Hi, welcome back to our blog!

In part 2, we continue to learn about how to promote your business using online marketing with low budget. If you have not followed the part 1, you can read it here.

Now, let's follow-up part 2!

The Ultimate Battle of Video Marketing: Facebook vs. Youtube

Marketing is a huge industry and it has been growing in the past couple of years. Given the amount of technological innovations that have taken place, creator-consumer relationships have deepened due to the closeness technology has allowed between the two. Because the market is growing, there is a lot of uniformity going on in terms of how companies market their products. In recent times, however, video marketing has stepped up as the new “it” factor in marketing. The use of a video has been effective in giving the consumer the information they need about a particular brand in a relatively short time and without all the overwhelming text that comes with other types of marketing strategies.

Facebook vs Youtube Video Marketing

Youtube Marketing for Your Brand: Tactics to up your video marketing game

Promoting a brand anywhere on the internet platform can be a difficult task especially if you do not have the smart know how to go about it. For one, promoting your brand requires lots of SEO knowledge and also knowledge on how you can utilize it specifically to suit your brand. There are different types of SEOs and knowing which one will best promote your brand is a great place to start on the road to brand success. With that said, in this particular discussion, we look at how to use Youtube as a tool to get you the success you are aiming for. Below is an insight.

Youtube Marketing for Your Brand: Tactics to up your video marketing game

6 YouTube Marketing Tips for Small Businesses

6 YouTube Marketing Tips for Small Businesses

YouTube is not just a marketing platform for big brands to become successful. It is possible for even small businesses to reach their target audience through creative ways, for instance, recording Google Hangouts and uploading them on YouTube. This is because there are over 4 million daily views on YouTube. The return on investment for advertising on YouTube is therefore worthwhile. YouTube marketing need not be an expensive venture. Here are 6 YouTube Marketing tips for small businesses:

1. Hyperlinks

You can place a hyperlink to your site at the end of a YouTube video or ad. The people who visit your brand’s site are more likely to convert, when compared to those who visit it via clicking on a link from a different site. There are also likely to spend more money and spend it more often.

2. Trueview

This is Google’s advertising platform. It features a promotional spot in display or 'in-stream ads'. This spots will play at the beginning of a video. You can skip the video after 5 seconds. It is possible to target TrueView ads to fit your audience’s demographics and interests. You can also classify the ads using zip codes. It is even possible to place the ad at the beginning of a competitor’s video.

3. Cost per view

This is a structure by YouTube. It makes it possible to get traffic that is almost free, yet it is targeted. Cost per view allows advertisers to pay per view, rather than per click. This is because cost per view is managed and tracked as a part of Adwords. Better still, you only get to pay the maximum cost per view if a viewer watches at least 30 seconds of your ad. If the viewer stops watching before 30 seconds are over, you do not pay. The viewer will still have an idea of your brand, even if they may not watch a large part of your ad. This amounts to free exposure.

5 Tips for improving Youtube Marketing for Business

5 Tips for improving Youtube Marketing for Business

A good multimedia presence is always an integral part in marketing strategy. In one way or another, the internet has elevated these forums to another level.

Whether you are operating a small business enterprise or a large organization, YouTube channels and videos are major components that you must have if you are to maintain a bigger marketing presence online. YouTube.com is only second to Google as the most frequently used search engine. It only takes a few seconds for marketers and advertisers to take note of the views and take advantage on the same.

An Analysis of 5 Brands that Have Been Successful with YouTube Marketing

An Analysis of 5 Brands that Have Been Successful with YouTube Marketing

YouTube has undoubtedly become the biggest video sharing service on the web. However, with 300 hours of content being uploaded every minute, it is very easy for your brand to go unnoticed. Some brands have been able to step into the spotlight, but most do not feature much. The best they ever get is an occasional viral video blitz or user generated contest. Success is elusive to many brands. Here are 5 brands that have become successful with YouTube marketing:

1. Nike Football

The videos uploaded here are sports videos. The marketing voice is a Fanatical British Soccer Hooligan. While Nike may have financial resources to hire people like Wayne Rooney and use them to advertise their brand, it is their marketing strategies that make them stand out on YouTube.

16 Creative Ways To Make Money On YouTube


YouTube has around 1 billion users every month, and there are 1 million creators in its Partner Program. There are a number of ways in which you can make money on this giant site, provided that you package whatever you have to offer in a way that is appealing to the target audience. Let us delve into some of the creative ways to make money on YouTube:

1. Creating products and promoting them

You can create products and promote them, including apps, music, ebooks, or even art work. You can do this by adding them to a shopping cart and then creating videos about them, which you upload on YouTube. You need to add a link to your video’s description.

2. Creating a web TV series

This is ideal if you enjoy telling stories. You can create a drama or comedy series, or even talk shows.

3. Monetizing your videos with the YouTube Partner Program

To do this, enable your YouTube channel for monetization. This option allows you to earn some income via advertising. You get paid after every 1000 views on your videos. To monetize your channel:
  • Visit the monetization tab on account settings
  • Click 'enable my account'
  • After clicking, you become a YouTube partner
  • You then need to verify your channel via visiting www.youtube.com/verify. This will allow access to some features like, series playlists and YouTube live.

4. Test-marketing your products

YouTube is an ideal source for market research. If you have an idea, you can test it here and discover whether it will become profitable or not. The views and comments on your videos will reflect your idea’s feasibility. The audience can also help you improve on some of the aspects of your idea. If your product needs funding, for instance, creating some videos is better before you create a campaign on Kickstarter.com.

5. Starting a competition

If you have a video, you can start a remix competition, just like Mariah Carey’s Fan Club. If you can make the competition exciting, and have a great reward, your company or project will get a lot of exposure. Make it a win-win situation, where your contestants win something, and you gain viewers or traffic.

6. Directing Traffic to your site or blog

YouTube is an ideal way to increase traffic on a monetized blog or website. Google’s Creator Playbook will come in handy. After set up, you can actually repackage some content into videos or even create new videos. Ensure that you link to your site in the first line of your video’s descriptions.

7. Selling products as an affiliate marketer

This is one of the most creative ways to make money on YouTube especially if you have no website or products to sell. You can sell other companies’ products, including large companies like Amazon and eBay. Joining an affiliate network like Commission Junction (CJ), ShareASale.com, and ClickBank is also a good option. To sell these products, all you need to do is review the affiliate companies’ products or create 'how to' videos and upload them on YouTube.

8. Sharing your knowledge via tutorials

If you have some knowledge, create video tutorials. Whether it is beauty tips, how to make money online or even how to prepare some cuisines.

9. Uploading videos of your child or pet

There are people who have made stars out of their children or pets, for instance the 2 cats, Lil Bub and Grumpy cat. You could follow suit. The next time your child has a funny look on their face or your pet chases your child’s pet frog, just shoot the video and upload it on YouTube.

10. YouTube Rentals

This is one of the most recent creative ways to make money on YouTube. Content creators offer their content for rent. They then share a portion of the profits that YouTube makes. However, YouTube is yet to clarify whether this service will be available to all users.

11. Signing up your own sponsors

If you have a substantial audience, sign up sponsors for your programs who may want to advertise their products and services.

12. Going freemium

This concept entails giving away free content, and holding back some of the best behind a paywall on your website. Some of the people could visit your site and pay for the exclusive content.

13. Making sponsored videos

This is referred to as product placement or live reads. If your video has very many views, companies can feature their products on them. Companies will contact you and offer their products for you to recommend on your videos.

14. Settings annotations to link iTunes

This works if your channel has no copyrights. Enable your annotations to link to iTunes or Google Play. To do this, set 'enable' on annotations and add it on your video. You can then begin selling downloads.

15. Ensuring YouTube content ID fingerprinting

This option allows YouTube to match every time your content is used. This brings in more revenue. If your distributor does not offer this, you can use a service like INDmusic or Audiam. This is however ideal for the music niche.

16. Licensing companies

There are companies that help artistes on YouTube to license their songs for a low rate, for instance, Audiosocket and CueSings.

Payment

It is important to know how you will receive your payments after utilizing some of the creative ways to make money on Youtube. You can monetize your YouTube channel without linking an Adsense account, but you have to associate it with an approved AdSense account to get paid, and access the earnings in YouTube analytics. If you already have an Adsense account:
  • Visit the monetization tab in the YouTube account settings
  • Follow the instructions
  • This will link the AdSense account to your YouTube account.

All in all

YouTube Partner’s head, Bing Chen attests that there are thousands of people who are cashing in on the various creative ways to make money on YouTube. He further adds that these people are from every walk of life. The truth is that most of the successful people on YouTube are just average, every day people, who had some courage to utilize their talents and ideas.

If you have any other creative ways, please share for everyone by comment below, I will add it to this article. Thank you so much!
SEE MORE:

The Incredible 8 Massive Benefits of Using YouTube for Business

The Incredible 8 Massive Benefits of Using YouTube for Business

Do you want to market your products and popularize your business? Great! YouTube is the tool to use. YouTube as your marketing strategy is a sure ladder to success with least hassle in a cost-effective way. Celebrities like Justin Bieber bought their fame with the help of YouTube. Why can’t you use the strategy too? Perhaps you don’t know the benefits of this video site or you fear that it is too expensive little did you know that your assumptions are wrong. Let’s look at the 8 massive benefits of using YouTube and you will see whether they are worth your consideration:

8 Perks of YouTube Advertising: Selling has Never Been Easier

Since the birth of YouTube, the way people watch and share videos online has indeed been revolutionized. When you think of it, who has not been spending some considerable amount of their time clicking from one video to the next on YouTube? YouTube is apparently the most dynamic platform where people upload, watch and share videos. It has over 400 million views on a daily basis and over 60 hours of video uploaded every minute. With time, it has earned itself the title of a regular search destination for online users.

Youtube Advertising